Steigenberger seals joint venture in China

(Frankfurt, Germany – 12 March 2013) The Frankfurt-based hotel group Steigenberger is expanding into China by establishing a joint venture with Beijing Yun Bang Investment Trade Co. Ltd. for the purpose of managing Steigenberger Hotels and Resorts and InterCityHotels on the Chinese market. The Hotel Maximilian managed by Steigenberger in the AUDI World Beijing is scheduled to open in the summer of 2013, and further hotel projects in China are already in the pipeline.

Steigenberger launches in China

Steigenberger launches in China

Ni hao Steigenberger Hotel Group! The Steigenberger Hotel Group has announced the establishment of THE GERMAN HOTELGROUP (Beijing) Co. Ltd., a joint venture based in Beijing, China. The group’s partner in the joint venture is the Chinese company Beijing Yun Bang Investment Trade Co. Ltd. This entry into the Chinese market represents a continuation of the strategy of international expansion pursued by the Steigenberger Hotel Group. The aim of the joint venture is to establish the Steigenberger Hotels and Resorts and InterCityHotel brands on the prospering Chinese hotel market.

The first establishment in Beijing in the form of the five-star Hotel Maximilian managed by Steigenberger is set to open as early as the summer of 2013. The hotel is to be located on the AUDI World site in the North of the city and will offer 300 rooms, a Chinese restaurant, a “Berlin Café” and a German-style pub. Events facilities will be
provided by a 1,300 m conference area featuring twelve
separate meeting rooms. There will be plenty of opportunity to relax in a generously proportioned health and beauty spa area, which will offer a range of saunas, steam baths and treatment rooms. The hotel will also have its own gym.

The group’s second establishment will be the Steigenberger Hotel Shaohai in Qingdao on the Chinese coast, which is set to open in the winter of 2015. Ten further hotel projects are already in the planning phase.

“We are convinced that the Steigenberger ‘quality made in Germany’ model will bring success on the Chinese market”, says Puneet Chhatwal, CEO of Steigenberger Hotels AG.

“China is an important focus within our strategy of expansion, and we are delighted to be able to build on our presence in this key global market”.

Steigenberger Hotels AG Steigenberger Hotels AG is one of Europe’s leading hotel groups. The company’s Head Office is located in Frankfurt am Main, and it operates 81 hotels in Germany, Austria, Switzerland, Belgium, the Netherlands and Egypt. The umbrella brand Steigenberger Hotel Group includes the two brands Steigenberger Hotels and Resorts (48 individual First Class and Deluxe Hotels) and InterCityHotel (33 hotels in the upper mid-range category located in the direct vicinity of transport hubs such as railway stations and airports).

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