More & More: 391 new hotels in Germany in the pipeline

TOPHOTELPROJECTS: Still 130 new properties due to open this year

(Hamburg, Germany – 26th March 2013) More than ever international hotel investors have Germany on their radar. At the International Hotel Investment Conference in Berlin in early March many international hotel chains announced several new hotel project plans in Germany. The construction of new hotels does not seem to stop – until the end of the year more than 130 new properties will open their doors. This data has been revealed by TOPHOTELPROJECTS (www.tophotelprojects.com), the worldwide leading provider of global b2b hotel data. Germany is still a “hot spot” for investors, because of the country’s solid economic performance in Europe, although the price per hotel room is 10% below the European average.

More than 16,800 new hotel rooms will enter the German tourism market in the forthcoming months, of these 3,000 in Berlin alone. The German capital continues to be at the center of attention of the hotel industry. The hottest new hotel openings this spring are the Waldorf Astoria and the Hotel Wyndham Grand near the Potsdam Square. Another Montel One (150 rooms, Leipzig Square, November 2013) will also open as well as the InterCity Hotel at Berlin’s central train station (412 rooms, November 2013).

Another new hotel opening will take place in autumn: the 25hours Hotel Bikini Berlin (149 rooms) vis-à-vis the Waldorf Astoria is foreseen to be inaugurated during September. In December the Riu Plaza Berlin with 358 rooms should open its doors at Berlin’s prime shopping location, the famous “Ku’damm”.

TOPHOTELPROJECTS currently tracks 391 hotel construction projects in Germany, which are supposed to open within the upcoming years, comprising more than 55,000 new hotel rooms. Professionals estimate the entire investment volume to be more than 8,6 billion Euros. Considering refurbishment and extension works the number of German hotel projects increases to 499 projects (66,800 rooms) in total, amounting to a total investment volume of more than 9,8 billion Euros. The majority of hotel projects take place in the federal states of Baden-Wuerttemberg (78 projects), followed by Bavaria (75 projects) and Berlin (55 projects).
Overview Hotel Market Germany
(source: IHA industry report 2013)

Number of hospitality businesses (hotels, inns and guesthouses): 34,986
Thereof 21,325 hotels/hotel inns (61,0%)

Number of beds: 1,707,773, thereof 1,404,000 in hotels/hotel inns (82,2%)
Number of rooms: 948,825 (hospitality), thereof 777,484 in hotels/hotel inns (82,0%)

Average occupancy rate: 66,3% (previous year: 64,9%)
Average price per room (net): 94,00 Euro (previous year: 91,00 Euro)
Average gain per room: 62,00 Euro (previous year: 59,00 Euro)

Total Number of overnight stays: 407,3 million (previous year: 394,0 million)
• thereof entire hospitality sector: 250,1 million (previous year: 208,6 million)
• thereof hotels/hotels inns: 217,4 million (previous year: 208,6 million)
• thereof foreign guests: 55,5 million, which equates to 22,2% (previous year: 51,4 million or 21,3%)

Net revenue hospitality: 20,659 billion Euros (projection)

Staff subject to social insurance contributions (date 30th June 2012):
lodging industry: 272,440 (+2,6%)
hospitality industry: 901,459 (+3,8%)
overall economy: 28,920,588 (+1,9%)

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