Nearly 150 Brand Leaders, VIPs Gather for ‘Hamptonality United’ Event Unveiling New-Build Hampton Inn Manhattan/United Nations and Honoring Hampton’s Global Diversity, Strength
McLean – USA – 10 May 2013 – Phil Cordell, global head, focused service and Hampton brand management at Hilton Worldwide and Jim Holthouser, executive vice president, global brands at Hilton Worldwide welcomed nearly 150 hospitality industry leaders and New York City VIPs for the grand opening of Hampton Hotels’ 1,900th property, the Hampton Inn Manhattan/United Nations, yesterday evening, May 8. In addition to marking the 1,900 milestone, the evening celebrated the overall growth of Hampton Hotels, the international brand of mid-priced Hampton Inn, Hampton Inn & Suites and Hampton by Hilton properties.
Throughout the event, dubbed ‘Hamptonality United’ – Hamptonality defined as the casual, friendly, enthusiastic and passionate way Hampton’s Team Members go about making the hotel experience unforgettable for each guest – attendees were treated to a live jazz band, globally inspired menu, ‘The Perfect Mix’ signature drink*, an ‘Around-the-World’ dessert bar and tours of the new hotel.
On the heels of a strong Q1 for Hampton, which saw the opening of 22 new hotels with 2,134 new guestrooms, this evening’s program of remarks offered a sneak peek at plans for Hampton’s ongoing development, which include a global pipeline of more than 60 new properties slated to open by 2014.
During his remarks, Cordell commented on Hampton’s growing presence, saying “throughout our evolution, Hampton Hotels has remained focused on finding innovative ways to support our existing owners while attracting new groups to grow our portfolio. As we reach 1,900, we are thrilled about where we have been, but even more excited about the future of the brand.”
The ‘Hamptonality United’ event celebrated not only Hampton’s worldwide development, but specifically, its growth within the New York metropolitan area. In addition to the new-build Hampton Inn Manhattan/United Nations – the eighth Hampton property in Manhattan – three other Hampton properties are currently under construction in the New York City area. Those include the 81-room Hampton Inn Manhattan/Downtown-Financial District, the 300-room Hampton Inn Manhattan/Times Square Central and the 254-room Hampton Inn Brooklyn/Downtown, all of which are expected to open by the end of 2014.
Beyond the approachability of its brand and an inherent focus on driving profitability for owners, several factors were referenced during the event as facilitating Hampton’s accelerated expansion and hotel ramp up, including:
- Comprehensive training – Two-week start-up training at Hampton’s headquarters, one-week on-site general manager training and continuing education with ‘Regional Owners Connections’
- Leading marketing support – Marketing planning meetings, toll-free marketing support phone line, ‘Hampton Now’ newsletter communications platform for leaders, national public relations support with online ‘PR Suite’ tool, grand opening event support and full-scale annual advertising plans with co-op advertising, ad slicks, national media buys and regional spots
- Innovative business-building and revenue management tools – All franchisees have access to the Hilton Worldwide Revenue Management Consolidated Center, which offers world-class revenue management talent, tools and processes to optimize revenue and profitability.
“By setting industry benchmarks that prove our steadfast commitment to profitability for owners, we have been able to grow Hampton to where it is today, as the only hotel brand in the world to top Entrepreneur Magazine’s annual Franchise 500® for three years running,” said Cordell. “The future could not be brighter for Hampton and for those who become part of our family in the years ahead.”