IHG Expands the Holiday Inn Brand Family in Brazil – Three new Holiday Inn hotels in Turkey signed

Miami – February 26th, 2014 – InterContinental Hotels Group (IHG) makes its return to the Rio de Janeiro market with the signing of the new-build Holiday Inn Porto Maravilha and Holiday Inn Express Porto Maravilha hotels. The 32-story hotels will be located in Rio de Janeiro’s revitalized downtown area of Porto Maravilha. The hotels, owned by Odebrecht Realizaçöes Imobiliárias and FII PM Caixa Fundo de Investimento Imobiliário Porto Maravilha, will be managed by IHG. In Turkey; IHG signed IHG now three new Holiday Inn hotels.

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“We see great potential for our brands in Brazil,” said Joel Eisemann, chief development officer, the Americas, IHG. “The redevelopment plan in Porto Maravilha aims to restore the city’s heritage while enhancing the city through new structures and economic opportunity. We are delighted to serve as a part of the city’s revitalization and for the opportunity to reenter the booming Rio de Janeiro market during a time of such promising evolution.”

The 244-room Holiday Inn Porto Maravilha and 350-room Holiday Inn Express Porto Maravilha will be situated in the heart of Porto Maravilha. Museums, parks and new restaurants are opening nearby as the area undergoes its restoration plan before the 2016 Summer Olympics is hosted in Rio de Janeiro. Both hotels are expected to open by July 2016 for the Olympic games.

“We have a long and successful history in Brazil, and the addition of Holiday Inn and Holiday Inn Express hotels in Rio de Janeiro is in line with IHG’s strategy to expand our portfolio in all key markets across the region, specifically in Brazil,” said Alvaro Diago, chief operating officer, Latin America and the Caribbean, IHG. “Porto Maravilha is a key strategic city that will continue to grow in importance for both business and leisure travelers.”

The new hotels will be designed in line with the Holiday Inn Brand Family’s $1 billion global brand relaunch, the largest project of its kind in hospitality history. The relaunch continues to drive increased quality and consistency across the global portfolio and comprises emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage. Both hotels will share the same tower and operational area, allowing the operational synergies and economies of scale to manage these properties.

Holiday Inn and Holiday Inn Express brand hotels feature an atmosphere that is warm, trend forward and comfortable. Guest beds are made using crisp, white bedding with pillows that come in two comfort levels: “soft” and “firm.” The residential design will include business-focused necessities such as an ergonomic workstation and data ports. The bathrooms include a multifunctional showerhead, as well as a signature shower curtain with curved shower rod, and bath amenities. Additionally, each room will feature standard Holiday Inn and Holiday Inn Express brand guestroom accommodations – comfortable double, queen or king-sized beds, a sitting area with a lounge chair, hairdryer, micro fridge, coffee maker, iron and ironing board.

IHG signs three Holiday Inn hotels in Turkey
InterContinental Hotels Group (IHG) is making significant inroads in Turkey with the signing of three Holiday Inn hotels– Holiday Inn Ankara Çukurambar, Holiday Inn Istanbul Tuzla Bay and Holiday Inn Istanbul Kadikoy.

The first of the three to open during quarter two this year is the 140 – room Holiday Inn Ankara Çukurambar which will open under a franchise agreement with Aska Otomotiv ve Petrol Urunleri Tic A.S. The hotel is perfectly positioned nearby ministerial offices and government headquarters in Ankara’s business district Çukurambar.  It will be the first IHG branded hotel in this area and also the first hotel to bring the Holiday Inn Open Lobby to Ankara. Facilities include a 660m2 banquet room and multiple meeting rooms, a relaxing spa, gym, bar and restaurant.

Owner of Aska Otomotiv ve Petrol Urunleri Tic A.S Galip Asal said: “Together with its contemporary and comfortable architecture and excellent service, Holiday Inn Çukurambar will provide guests with the perfect experience. We’re very excited to be working with one of the leading hotel companies in the world – InterContinental Hotels Group. The dynamism of IHG’s brands impressed us the most during our search for a hotel company to partner with.”

Also due to open in 2014 is Holiday Inn Istanbul Kadikoy which will be a newly constructed building featuring 127 rooms including four suites, a mini gym, bar and restaurant. The hotel will operate under a franchise agreement with new owner Defne Otelcilik ve Turizm A.S.  Holiday Inn Istanbul Kadikoy is located within the business area of Kadikoy which is home to more than 400 companies and is also within walking distance of a great mix of bars, universities, hospitals and the 55,000 seat Fenerbahçe FC Stadium.  Nearby the Bosphorus Bridge, the hotel is close to all major transportation networks including Marmaray and the Metrobus.

Owner of Defne Otelcilik ve Turizm A.S. Fikret Cakmak said: “The hotel is the only branded mid-range hotel with a full food and beverage offering in Kadikoy. We are looking forward to opening our doors and welcoming guests who are visiting Istanbul both for business and pleasure.”

Operating under a franchise agreement with Troyka Turizm Otelcilik ve Insaat A.S. is Holiday Inn Istanbul Tuzla Bay which is due to open in 2016. The 140 – room hotel will be newly constructed in the planned business district of Tuzla on the Asian side of Istanbul. Featuring Holiday Inn’s signature Open Lobby and boasting a 180-degree sea view, the hotel will be the first internationally branded hotel in the Tuzla Bay area. Guests staying at the hotel will benefit from excellent transport links to Istanbul City Centre and Old Town.

Owner of Troyka Turizm Otelcilik ve Insaat A.S. Kemal Akbasoglu said: “We see this hotel as the first step towards a long lasting collaboration with IHG. Holiday Inn Istanbul Tuzla Bay is located close to the sea and is set to meet the region’s growing business demands. Through our commitment to outstanding customer service; we are aiming to become one of the most preferred hotels in the region within a very short time frame.”

Yalin Yaltirakli, Director of Development in Turkey for IHG said: “The Holiday Inn brand is continuing to expand across Europe in both capital cities and regional areas as it appeals to investors and owners whilst meeting the needs of both corporate and leisure travellers. We look forward to establishing many more IHG hotels in Turkey.”

With over 1,200 hotels worldwide, the Holiday Inn brand is the most widely recognised hotel brand in the world. The Holiday Inn brand provides the services that business travellers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centres and comfortable lounges.

There are currently 282 Holiday Inn hotels in Europe with a further 35 in the pipeline due to open within the next three to five years*.

* Figures as at 31st December 2013

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