West 36th Street Hotel is IHG’s Newest Addition to Manhattan’s Popular Garment District
New York City – 27 March 2015 – InterContinental Hotels Group (IHG) announces the signing of a 251-room Crowne Plaza hotel in the heart of New York City. The new development aligns with IHG’s strategy to grow the Crowne Plaza brand by further strengthening its presence in top-tier business epicenters and priority markets across the Americas. The property is scheduled to open in 2017, and IHG will manage on behalf of the owner, LRR Holdings, LLC.
Lance Steinberg and Frank Chan are the majority shareholders of LRR Holdings, LLC. They also own two EVEN Hotel properties – IHG’s new wellness-focused brand – that are currently under construction in New York with the first to open this year on 35th Street.
Joel Eisemann, Chief Development Officer, The Americas, IHG said: “We are enthused to be adding a new Crowne Plaza hotel to our New York City portfolio. This is a thriving market for hotel development and among the top destinations in the world for business and leisure travelers. We are pleased to expand our relationship with LRR Holdings, LLC, to grow the presence of our new and well-established brands in a priority market, creating even more opportunity for us to meet the needs of travelers now and into the future.”
The Crowne Plaza hotel on 36th Street will offer a range of brand amenities and services that make it easy for business travelers to stay productive in the areas that matter most to them. The Crowne Plaza brand’s “Always On” enhancements focus on connectivity, productivity and wellness, such as providing guests with single Internet sign-on, reliable and free Wi-Fi; easy access to power outlets and charging devices in the guest rooms; and an Energy Essentials Wellness Station in the hotel lobby with healthy snacks and drinks to help them stay energized and balanced to perform at their best. The new build property will also feature an 80-foot glass atrium at the entrance, flexible meeting space, a state-of-the-art fitness facility and standalone restaurant and bar concept. Conveniently situated in Manhattan’s Garment District and next to Times Square South, the hotel is located in the heart of the neighborhood’s many heralded rooftop bars and lounges and fashion boutiques – making it easy for savvy business travelers to socialize and maximize their personal time while on the road.