30 new top hotels with more than 6,500 rooms in the pipeline
Amsterdam, Netherlands – 28 March 2015 – The Dutch economy is struggling – but the tourism registers an upwind trend for years. For four years the Netherlands recorded increasing numbers of visitors, with 12.8 million visitors also in 2014 the number of visitors was surpassed by 10 percent compared to the previous year. With an expected growth of four percent at the number of tourists also 2015 will line up itself. In the long term the number of foreign guests could rise to 15.8 million by 2025. The boom is fulfilling the hotel investors’ expectations. According to TOPHOTELPROJECTS, the worldwide leading provider of global b2b hotel data, currently 30 new top hotels with more than 6,500 rooms are in the pipeline.
In Amsterdam the German hotel chain Steigenberger tries an experiment: Next to the “Ziggo Dome”, a busy event hall, the first property by the new generation “Y” hotel brand “Jaz in the city” will arise. The 285-room property is scheduled to open in September this year. A second “Jaz in the city” hotel with the new trendy concept is currently in the pipeline in Stuttgart/Germany – the brand should inspire artist and targets mainly young people, urban frequent travelers.
Hotel construction projects in the Netherlands (selection)
Novotel Schiphol Airport Hoofddorp – 314 rooms – Opening: June 2015
Hilton Hotel Amsterdam Schiphol – 433 – August 2015
Courtyard by Marriott Amsterdam Atlas Park – 176 – September 2015
Element Amsterdam – 160 – November 2015
Hyatt Regency Amsterdam – 211 – May 2016
InterCityHotel Rotterdam – 180 – early 2017
Guests mainly from Europe
With 80 percent travelers, Europe is the most represented. The lion’s share of 3.9 million visitors (28%) came from Germany, followed by the UK (13%) and Belgium (13%). North Holland is by far the most popular destination for foreign tourists. About half of them stayed in Amsterdam. In 2013 North and South Holland received about 87 percent of all international visitors and 84 percent of all overnight stays. The international guests spend about 15 billion euros in 2014. Tourists from abroad are more generous than domestic travelers. With 21 percent the expenses by foreign tourists in 2013 grew more dynamic than the expenses by Dutch travelers with 6 percent. With a quarter of the total expenditure, the accommodation was the most expensive part.
The hotel offer in the cities is becoming more important. From 2008 to 2014 the number of overnight stays by foreign guests in a hotel is increased by a quarter. The portfolio of hotel rooms in the same period grew by 19 percent to 117,000 rooms. The offer increased especially in the Randstad region (Amsterdam, Rotterdam, The Hague, and Utrecht) also North Brabant.
The new hotel rooms in Amsterdam, The Hague and Rotterdam confirm the trend of the city tourism. The growing interest in the cities stimulates the entry of new providers. Meanwhile International hotel chains recognize the potential of the Dutch market. Recent examples include NHow, Marriott Courtyard and Hampton by Hilton. The competition is increasing accordingly. Holidays in the Netherlands in bungalow parks and on campsites is especially popular for Germans and Belgians (90% of all foreign overnight stays are conducted by this category)