Hamburg, Germany – 01 July 2015 – The hotel market in Germany is facing a change:within the next five years the market structure will be newly organized, predicts the renowned hotel expert Prof Stephan Gerhard. Especially the aggressive expansions by international hotel chains and the significantly changed quality requirements of the target and style groups as well as the enormous sales pressure due to innovative booking technologies substantially pressurise establish hotels. Currently 389 new hotels are in the pipeline for Germany in total, reveals TOPHOTELPROJECTS, the worldwide leading provider for global b2b hotel data. With 27 new building projects Hamburg is an interesting market for investments.
In Hamburg alone about a billion Euros will be invested into 27 new hotels. With an investment volume of 100 million Euros the new luxury hotel The Fontenay (130 rooms, opening scheduled for mid-2016) is an outstanding hotel project. The metropolis on the Elbe River is one of the top locations for new hotel real estates in Germany besides Munich. Recently more than twelve million overnight stays per year were counted, this number is about to double during the next ten years. With an average occupancy rate of 78.9 percent and a RevPAR (Revenue per available room) of 83.9 Euro the hotel market Hamburg has some room for improvement – for new hotel rooms and innovative hotel concepts. The city-state’s tourism experts want to intensify the promotion of new hotel investments with a hotel development plan. Among others another congress centre including conference hotels is needed.
Hotel investments in Germany continue to grow. Just in the first quarter of the year the volume increased to 3.74 billion Euros, thus compared to the first quarter of the previous year (1.73 billion Euros) is more than double as high. This is a result of an analysis by the real estate consulting company CBRE.
New hotel projects in Germany briefly summarised
New Ameron Business Hotel for Munich
Luckily, there are the business hotels: For top hotelier Thomas H. Althoff, head of the eponymous hotel collection, the expansion of its Ameron hotels is a blessing. The thriving first-class hotels are earning money properly, such as the property in Hamburg’s Hafencity. Another property is now planned in Munich, a 149-room hotel in a former engine hall in the Freimann district. The opening is planned for early-2017.
New low budget hotel projects in Munich
In the Bavarian state capital Munich further low budget hotels are planned. Meiniger Hotels will open a second property late-2017 – the hotel with 173 rooms (820 beds) is arising close to the Olympic Park. Super 8 Hotels also plans its second location in Munich: the 197-room property is arsing in Schwabing. Opening is scheduled for autumn 2016. The operator will be GS Hotel.
Marriott is investing in Moxy and Residence Inn by Marriott
Also in Munich new hotel concepts by the US-company Marriott International are in the pipeline. The Swiss SV Group will operate a Moxy Hotel (150 rooms) as well as an adjacent Residence Inn by Marriott (72 rooms) in the so-called “Werksviertel”. Opening is planned for early-2017.
International Fonds is investing 25 million Euros into hotel construction project in Hamburg
The Real Estate Investment Trust (Reit) W.P.Carey is investing 25 million Euros into the new building of a 207-room Innside by Melia Hotels close to the central train station in Hamburg. The trendy business hotel by the Spanish hotel chain Melia will feature among other a small dock at a canal for boat trips. Opening will take place in summer 2017.
Motel One is strongly expanding in Berlin
New sleep factory at the Alex: 2017 another Motel One will open its doors in Berlin – with 708 rooms. The 95 million Euros expensive construction project at the famous Alexanderplatz will be the low budget hotel chain’s largest hotels and the eleventh property in the city. The hotel will be part of a building complex with 19 floors and a “Sky Lounge & Bar”. The construction on the 2,500 square meter area at the Alex will start in spring. Project developer is the Wilfried-Euler-Gruppe, funding partner is Pegasus Capital Partners. The new building will offer in total 18,200 square meter floor space. Another large Motel One is also arising next to the Waldorf Astoria in Berlin City West – with 582 rooms and “Sky-Bar” at the highest floor of the 118 meter high tower at the “Breitscheidplatz”. The opening is scheduled for mid-2016.
Hotel market Stuttgart in the focus
The hotel market Stuttgart will get lots of new rooms: a Moxy Hotel will arise at the airport. GBI is developing the 176-room property and the Swiss SV Group will operate the hotel as franchise of Marriott. Opening will take place in spring 2017. Thereof in total six Moxy Hotels are currently in the pipeline on Germany. The construction start is scheduled for autumn. For the first time the hotel will be built conventionally without any prefabricated parts. With the “Ikea hotel concept” Moxy several locations are planned in Germany: end of the year a Moxy Hotel will open at the airport in Munich. Early-2016 a Moxy Hotel in Eschborn near Frankfurt/Main will open its doors. In Gateway Gardens at the airport in Frankfurt another property by the brand will enter the market mid-2016. Furthermore early next year a Moxy Hotel will be inaugurated close to Berlin’s east train station. In Essen a new property is taken into operation end of 2016.
Tourism boom in Berlin encourages enormous hotel investments
Berlin remains hot spot for hotel investments in Germany. The number of new hotel projects could rise up to 40 according to hotel expert Willy Weiland. Due to general expectations the number if overnight stays will increase from currently 27 million per year up to 40 million in 2020. The demand of new and modern hotel beds will continue to grow. Currently Berlin offers 132,600 hotel beds in 786 accommodations. The average occupancy rate increased slightly on 56.4 percent compared to the previous year and is thereof higher that it was the past 25 years. In total the tourism in Berlin achieves revenue of about eleven billion Euros per year.