Living lobby at new Tru by Hilton hotel concept (Photo/Graphic: Hilton Worldwide)

Futuristic hotel concepts: Living lobby is a must-have – Living, working and enjoying is more important than check-in

Hamburg, Germany – 06 June 2016 – Lame lobbies are out: future hotels will welcome their guests with “living lobbies”. Warm welcome, breakfast, business with high-speed WiFi and enjoying football evenings together in front of the flat – this is the new, or: rediscovered Melting Pot of the smart hospitality industry with potential. TOPHOTELPROJECTS is focusing on these trends as well.

Tru by Hilton Lobby

Living lobby at new Tru by Hilton hotel concept (Photo/Graphic: Hilton Worldwide)

Latest aspirant is still the young hotel brand Tru by Hilton. With “The Hive” the brand will create a new, active encounter zone in the budget design hotels: Relaxed working in shielded areas, entertainment and fun with video games, casual relaxing on lounge furniture and supply of snacks and cool drinks.

Europe’s Hotel Group No. 1, Accor, realized this in a new concept for its Ibis budget hotels: The reception desk is remarkably short, the breakfast buffet for the tightly calculated price / performance ratio abundant, the wireless internet access acceptable and long benches and casual armchairs are urban-modern. “Living Lobby” is staged media-friendly through several large TV screens.

Literally alive is the new Steigenberger concept Jaz in the city. The first hotel in Amsterdam is characterized by live performances in restaurant and bar. The shooting success confirms the unusual concept: Shortly after the opening, the occupancy rate was 65 percent, far above target. In a hotel of this new, ground-breaking class you cannot stay in the room, you are looking for connection and inspiration in the lobby and bar.

The spirit of “living lobbies” is being developed further by innovative hotel concepts such as Moxy, element Prizeotel, Citizen M, Mama Shelter. The hotel industry will reinvent itself with smart nonchalance (“Work hard, play hard”). This follows pioneering hosts such as César Ritz, where every guest received a “Grande Entrée” in its Grand Hotels – only now in jeans and without a tie.

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