Tag Archives: Expansion

Aloft Hotel

From Manhattan to Munich: Aloft Hotels Opens 100th Hotel Worldwide – Momentum Continues for Fast Growing Aloft Brand, with Eight Additional Hotels Set to Open by End of 2015

Stamford, Connecticut – 29 September 2015 – Aloft Hotels, the innovative hotel brand for today’s hyper-connected global traveler, today announced the 100th hotel milestone worldwide, with the opening of Aloft College Station in Texas. Currently operating in 16 countries across the globe, Aloft has experienced incredible growth since it emerged onto the scene in 2008. With the recent openings of Aloft Manhattan Downtown – Financial District in New York City, Aloft Santa Clara (CA), Aloft Stuttgart and Aloft Munich in Germany, Aloft continues to expand in key global markets, with eight more hotels set to open by year’s end.

Aloft Hotel

Aloft Hotel

“Aloft has been one of the fastest growing hotel brands , successfully opening 18 hotels in three countries within the first six months of launch, and now boasts Starwood’s second largest development pipeline,” said Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. “Aloft continues to be set apart from the competition, filling a white space we identified long ago in the marketplace: the need for an innovative and design-forward option for travelers on the road for either business or pleasure. When we think about development, we look for places where today’s – and tomorrow’s – travelers not only want to be, but need to be.”

Aloft hotels now operate in nearly every corner of the world, with properties in North America, Mexico, Belgium, Germany, UK, Turkey, UAE, India, Korea, Malaysia, Thailand, Costa Rica, Colombia, Panama, and more. Development is booming. Aloft signed as many hotel deals in the first half of 2015 as in all of 2014, and is in its fifth consecutive year of market share gain. The brand will expand its portfolio in Greater China to 10 hotels by year’s end and will continue to penetrate new markets globally, with additional 2015 openings planned for Aloft Raleigh, Aloft Louisville Downtown, Aloft Taipei Zhongshan, Aloft Greenville Downtown, Aloft Raleigh – Durham Airport Brier Creek, Aloft El Segundo – Los Angeles Airport, and Aloft Dongguan Dynamic Town.

Launched in 2008 as Starwood’s tech-forward incubator brand, Aloft is designed with a futuristic lens. Built on an agile platform, the Aloft brand’s innovation team works to develop and pilot new technologies to enhance the guest experience and cater to the lifestyle and needs of today’s emerging traveler. In addition to milestone technological breakthroughs including the world’s first robotic butler, Botlr, as well as the introduction of Smart Check-In, which has now evolved into SPG Keyless— the hospitality industry’s first mobile, keyless entry system allowing guests to use their smart phone as a key— Aloft will soon pilot other innovations such as Virtual Reality, 3-D Food Printing and Smart Wake-Up, dreamt up from the brand’s Concept Rooms at its global Headquarters in Stamford, CT. Dynamic lifestyle programming is also in the brand’s DNA, as Aloft offers a buzzing social scene for the early adopter including its renowned global music series, Live At Aloft Hotels, offering guests and locals free access to the hottest emerging artists at every Aloft Hotel around the world.

Al Habtoor City to introduce St.Regis and W Hotels brands to Dubai along with a new Westin

Starwood Hotels & Resorts to Double Middle East Portfolio in the Next Five Years

Company announces five new projects catering to regions growing mid-market segment

Dubai, UAE – 06 May 2015 – From the Arabian Hotel Investment Conference (AHIC) in Dubai, Starwood Hotels & Resorts Worldwide today announced it will double its portfolio in the Middle East, aggressively expanding its luxury, upper upscale and mid-market brands with plans to open 50 hotels by 2019. Reaffirming its growth commitment to the region, the company has signed five new projects under its Aloft and Element brands in Dubai (UAE), Doha (Qatar) and Muscat (Oman), adding up to a total of seven signed deals to date.

Al Habtoor City to introduce St.Regis and W Hotels brands to Dubai along with a new Westin

Al Habtoor City to introduce St.Regis and W Hotels brands to Dubai along with a new Westin

“Our growth in the region is a result of consistently delivering value to our owners through our distinct lifestyle brands, backed by our loyal guests and the strength of our global platform,” said Michael Wale, President for Starwood, Europe, Africa and Middle East. “2015 has already started on a strong note with seven signed deals announced in the region in less than five months, reflecting the high demand for mid-market brands in the Middle East but also the trust ownership groups have in Starwood.”

Mid-Market Brands Fuel Growth in the Middle East
Starwood’s mid-market brands – Aloft, Four Points by Sheraton and Element – are experiencing unprecedented growth momentum, representing nearly 50% of the company’s pipeline in the region. Spearheaded by Aloft, the company’s mid-market portfolio will more than quadruple by 2019.

Starwood announced five new properties for its rapidly growing Aloft and Element brands, set to open in the next five years:

Aloft Dubai Airport and Element Dubai Airport
Both hotels signed with wasl hospitality and leisure, a subsidiary of wasl Asset Management Group will add over 400 rooms, meeting space and multiple food and beverage outlets near one of the world’s busiest airports, Dubai International Airport.

Aloft Dubai World Central
Located at the entrance of Al Maktoum International Airport and adjacent to the key logistics and aviation districts, Aloft Dubai World Central will feature 150 rooms and over 1,000 square feet in meeting space. Signed with Radar DWC LLC, the hotel will be one of the first to open in Dubai World Central – a purpose-built, master-planned city spanning approximately 145 square kilometers.

Aloft Doha
Aloft Doha marks the Aloft brand entry to Qatar. The hotel will feature 240 rooms and suites, a ballroom and meeting venues. It will be within easy reach of the Museum of Islamic Art, Education City and the Al Mushreib rejuvenation project in Doha’s downtown area.

Aloft Muscat
In agreement with New Rotana Enterprises, a sister concern of Al Adrak LLC, the signing of Aloft Muscat will introduce the Aloft brand to Oman and help meet the demand for infrastructure development in the country. The hotel will offer 204 rooms and will be located in close proximity to the new Muscat International Airport and the upcoming Oman Convention & Exhibition Centre

Strong Momentum Continues for Upper-Upscale and Luxury Brands
“While our mid-market brands represent half of our development growth in the region, we continue to see strong opportunities to widen the portfolio of our upper-upscale and luxury brands”, said Neil George, Senior Vice President, Development & Acquisitions, Starwood Hotels & Resorts Middle East and Africa. “We remain focused on working with the right partners, on the right properties, in established as well as fast-growing destinations such as the UAE, Saudi Arabia, and Lebanon.”

Making up 70% of the company’s current portfolio in the Middle East, Starwood’s upper-upscale brands – Sheraton, Le Méridien and Westin – continue to grow steadily with 13 new projects scheduled to open in the next five years.

Starwood’s luxury footprint will more than double with 10 new hotel openings set to open across the St. Regis, Luxury Collection and W brands by 2019. Representing half of the luxury pipeline, W Hotels will make its entry in key cities across the region including Dubai, Abu Dhabi, Muscat and Amman.

2015/2016 opening highlights:

  • Three new hotels in Dubai with Al Habtoor City, one of the Middle East’s largest developments. The project will introduce the St. Regis and W Hotels brands to the city along with a new Westin, further strengthening the company’s footprint.
  • Expansion across other parts of the UAE with Starwood’s first property in Sharjah this year, Sheraton Sharjah Beach Resort & Spa. Further, Abu Dhabi will welcome its second Aloft with the opening of Aloft Al Ain in 2016.
  • The introduction of the Westin brand in Qatar with the opening of The Westin Doha Hotel & Spa in September.
  • The launch of The Luxury Collection brand in Lebanon with Grand Hills resort in Broumana, set to open in Q3 of this year.
  • The company’s return to Iraq after 20 years and introduction of the Sheraton brand with Sheraton Dohuk.
  • Growth momentum in Saudi Arabia with the introduction of Aloft in Riyadh and Dhahran and the opening of Le Méridien Riyadh.
  • Two new hotels in Jordan with the openings of The St. Regis Amman and W Amman in 2016, doubling the portfolio and marking the entry for both brands in the country.

Following the recent announcement of its 10th brand, Tribute Portfolio, the company sees many opportunities to introduce the brand in the Middle East. Starwood expects to open 100 Tribute Portfolio hotels globally by 2020.

“There are many independent hotels out there in the four-star category that just don’t fit into one of our other nine brands and we are already seeing great opportunities for Tribute Portfolio in the Middle East,” said Bart Carnahan, Senior Vice President Acquisition & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “Tribute Portfolio allows us to offer our loyal SPG members more options and, on the flip side, the developer community access to Starwood’s powerful distribution, loyalty and sales platforms while maintaining their independent spirit.”

Starwood Hotels & Resorts Accelerates Growth in Mexico with the Signing of Sheraton Cozumel Resort

Slated to Open in 2018, the Premier Caribbean Resort Will Offer Travelers Access to One of the Top Diving Destinations in the World

Sheraton LogoStamford, Connecticut, USA – 01 May 2015 – Gaining momentum in markets across Latin America, Starwood Hotels & Resorts Worldwide announced it has signed an agreement with Inmobiliaria Punta Tormentos S.A. de C.V. to introduce its world-renowned Sheraton ® brand to Cozumel, Mexico . Sheraton Cozumel Resort , slated to open in early 2018, will be located on an idyllic island in the Yucatan Peninsula , with sweeping views of the Caribbean . The new resort will increase the Sheraton brand’s portfolio to six hotels in Mexico and 37 in the region.

“Sheraton Cozumel Resort, a terrific addition to the brand’s global resorts portfolio, will serve as a gathering place for travelers in one of Mexico’s most sought-after leisure destinations,” said Jorge Giannattasio , Senior Vice President and Chief of Operations for Starwood Latin America and the Caribbean . “And as the second Starwood property in Cozumel , the resort further strengthens the company’s presence in Mexico , one of the most attractive tourism markets in the Americas.”

Sheraton Cozumel Resort will boast a prime beachfront location with direct access to the island’s spectacular coral reefs, a leading destination for divers from around the world. The resort will feature all of the Sheraton brand’s signature brand amenities and services. The 120 stylish, comfortable and oversized guestrooms—including six suites—will offer unobstructed ocean views, as well as the all-white Sheraton Sweet Sleeper™ bed, high-speed Internet, an LCD flat-panel television and MP3 docking station. In addition to direct beach access, the resort will also offer two pools with breathtaking views, a poolside bar serving light bites and drinks, three restaurants, a lobby lounge and the Link@Sheraton ® experience.

Additional facilities will consist of the state-of-the-art Sheraton Fitness®, a Shine Spa and 8,500 square feet of meeting space for special events, meetings and conventions. Located approximately 10 miles from the city center, the resort is convenient for traveling to and from the Cozumel Airport and the ferry port that provides access to Playa del Carmen and Riviera Maya.

Starwood Aggressively Expands Portfolio in Mexico
Sheraton Cozumel Resort is the fifth Starwood hotel signing in Mexico within the first quarter of 2015, reflecting the strength of the company’s lifestyle brands in this dynamic market. Mexico is the largest market for Starwood in Latin America and its seventh largest market worldwide. Currently, Starwood boasts a total portfolio of 29 hotels in Mexico across eight of its nine brands: St. Regis, W Hotels, The Luxury Collection, Sheraton, Westin, Le Méridien, Four Points by Sheraton and Aloft.

“We are excited to continue our rapid expansion in Mexico , one of our fastest-growing markets in Latin America , and we are well-positioned for further growth across our portfolio of world-class brands,” added Victor Vazquez , Vice President, Acquisitions & Development, Starwood Hotels & Resorts , Latin America . “Our global pioneer Sheraton is an icon in Latin America and continues to generate interest from investors and guests alike.”

The Sheraton footprint in the country encompasses the Sheraton Mexico City Maria Isabel Hotel & Towers , Sheraton Santa Fe in the financial hub of Mexico City , Sheraton Ambassador Hotel in the northern city of Monterrey , and resort properties—including Sheraton Buganvillas Resort and Convention Center in Puerto Vallarta and Sheraton Hacienda Del Mar Golf & Spa Resort in Los Cabos .

Starwood has an extensive pipeline of hotels in Mexico , with nine new openings planned by 2018. Sheraton Chihuahua Hotel is scheduled to open this year, followed by Westin Cozumel in 2016. Solaz, A Luxury Collection Resort, Los Cabos opening in 2017 will mark the entrance of the Starwood luxury portfolio in this world-class destination. Additionally, the specialty select service category will continue to expand its footprint with the opening of Four Points by Sheraton in Puebla , Aloft Hermosillo, Aloft Cotzacoalcos, Aloft Tijuana and Aloft Poza Rica also planned for 2017.

Hilton Worldwide Expands Hilton Garden Inn in the Middle East with Three New Signings

Mid-Market brand additions for Dubai, Al Ahsa and Al Khobar

Dubai, UAE – 27 March 2015 – Hilton Worldwide announced the signing of three new Hilton Garden Inn hotels for Dubai and the Kingdom of Saudi Arabia (KSA) adding to the mid-market brand’s growing portfolio of more than ten hotels either trading or under development in the Middle East.

Hilton Worldwide announced the signing of three new Hilton Garden Inn hotels for Dubai and the Kingdom of Saudi Arabia (KSA) adding to the mid-market brand’s growing portfolio of more than ten hotels either trading or under development in the Middle East.

Hilton Worldwide announced the signing of three new Hilton Garden Inn hotels for Dubai and the Kingdom of Saudi Arabia (KSA) adding to the mid-market brand’s growing portfolio of more than ten hotels either trading or under development in the Middle East.

“Hilton Garden Inn is an exciting proposition for investors in the Middle East as Hilton Worldwide continues to grow its presence in the value segment across the region,” said Rudi Jagersbacher, president, Middle East and Africa for Hilton Worldwide. “With significant focus on the development of mid-market accommodation in Dubai and clear opportunity in locations across Saudi and the wider GCC, we are delighted to be adding to this momentum with the signing of agreements to open three new properties.”

Hilton Garden Inn Dubai Al Jadaf is expected to open in early 2017, following the signing of a management agreement with AIG Investments. Strategically located for ease of access to Downtown Dubai, as well as Dubai International Airport (DXB), Al Jadaf is emerging as a major growth area of the Emirate. Hilton Garden Inn Dubai Al Jadaf will feature 336 guest rooms; two F&B outlets; flexible meeting space; as well as business and fitness centers.

Hilton Garden Inn Al Ahsa is expected to open in 2016 as part of a management agreement with Al Jazeera Group. Featuring 166 guest rooms, the hotel is located within the downtown area of the city, with easy connections to Riyadh and Damman. Hilton Garden Inn Al Ahsa will feature two F&B outlets; four meeting rooms; as well as business and fitness centers.

The 154-guest room Hilton Garden Inn Al Khobar King Fahd Causeway is expected to begin welcoming guests in 2016, located as part of the mixed-use Shobily Development, near to central Al Khobar via the King Fahd road. The hotel has been agreed with Al Jazeera Group, as part of a management with Hilton Worldwide, and will feature two F&B outlets; four meeting rooms with pre-function space; as well as business and fitness centres.

Adrian Kurre, global head, Hilton Garden Inn, said, “With more than 600 hotels globally, we are delighted to be announcing further projects for Dubai and KSA. With the brand’s Dubai opening debut as well the second property to open in KSA set for this year, we look forward to offering travelers an upscale, yet affordable experience in this part of the world.”

Hilton Garden Inn offers guests amenities such as signature bedding, 24-hour business center, complimentary Wi-Fi and the 24-hour Pavilion Pantry which provides a range of snacks, sweet treats and beverages. Upcoming openings in Dubai include Hilton Garden Inn Dubai Al Mina; Hilton Garden Inn Dubai Al Muraqabat; and Hilton Garden Inn Dubai Mall of the Emirates. This year the brand also expects to open its second hotel in KSA, Hilton Garden Inn Tabuk, which joins Hilton Garden Inn Riyadh Olaya.

Hilton Worldwide features more than 59 hotels under development in the Middle East (including Egypt) across its Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Curio – A Collection by Hilton and Hilton Garden Inn brands.

Starwood Hotels & Resorts to grow portfolio by more than 40 new hotels and resorts across Europe in the next five years

Company Aggressively Expands in Turkey with Opening of The St. Regis Istanbul – Marking the Entry of the Luxury St. Regis Brand in the Country – Record Year of Signings Driven by Conversion Deals with Accelerated Growth in 2015

Starwood_New_LogoBerlin, Germany – 27 March 2015 – Starwood Hotels & Resorts Worldwide announced it is on track to open more than 40 new hotels and resorts across Europe in the next five years, expanding its portfolio by almost 30% with openings in both fast-growing and established markets. Further underlining its long-term growth strategy, Starwood is set to open five new hotels in Turkey this year, including The St. Regis Istanbul which just opened on March 1st.

“2014 was a record year of deal signings for Starwood in Europe with consistent, sustainable high-quality portfolio growth in key European markets and sought-after destinations,” said Simon Turner, President of Global Development for Starwood Hotels & Resorts Worldwide, Inc. “Our growth momentum continues this year with 14 hotels on track to open across Europe and strong owner interest in our nine lifestyle brands, backed by our loyalty program, the collective strength of our global platform and our highly-experienced, local teams.”

2015 opening highlights include:
Five new hotels in Turkey, reaffirming Starwood’s commitment to growth in the country, bringing its portfolio to 15 hotels across seven brands by the end of 2015. Among the openings, is the St. Regis brand launch in Turkey with The St. Regis Istanbul introducing unparalleled luxury and style into the dynamic gateway city. Starwood will also introduce the Four Points by Sheraton brand into the country with two Four Points by Sheraton hotels in Batisehir and in Dudullu, two of Istanbul’s most promising districts. The iconic Sheraton brand will open a hotel in Atasehir, on the Asian side of Istanbul and recently entered the emerging coastal city of Samsun.
Steady growth in Russia with two new Starwood hotels opening in 2015: Sheraton Ufa and a Four Points by Sheraton in Kaluga, marking the entry of the Four Points by Sheraton brand in the country. With six more hotels in the pipeline, Starwood will double its footprint in Russia over the next three years.
Growth momentum in Germany with the launch of the Aloft brand in Stuttgart and Munich this summer, strengthening Starwood’s position in this key European travel market to nearly 30 hotels.
The introduction of the W and Element brands to The Netherlands by year-end with W Amsterdam located in the prestigious Dam square, just steps from the city’s vibrant canal district, and Element Amsterdam, south of the city centre.
Three further additions to the Sheraton brand portfolio in Southern Europe: Entering Romania with the opening of Sheraton Bucharest this fall, a conversion that leverages the brand’s first-mover advantage. The brand will also open the Sheraton Lake Como Hotel, a conversion hotel, overlooking the spectacular Lake Como in Italy, and expand its footprint in Croatia with the Sheraton Dubrovnik Riviera Hotel.
2014 record year for hotel signings in Europe, conversion hotels driving expansion

In 2014 Starwood experienced a record year of deal signings in Europe with almost 60% more signed deals than in the previous year, largely driven by conversion deals. Starwood continues to see increased interest from owners looking to maximize the value of their assets quickly, with many conversion opportunities amidst growing demand coming from the UK, Germany, France and Southern Europe.

Recent conversions such as The St. Regis Moscow Nikolskaya and Excelsior Hotel Gallia, a Luxury Collection Hotel, Milan, have fuelled growth in Starwood’s luxury brand segment, highlighting development interest for strong brands with global selling power. Another key conversion this year is Sheraton Berlin Grand Hotel Esplanade, which marks the launch of the iconic Sheraton brand in Germany’s capital, one of the most important European travel destinations for business and leisure.

“We see many conversion opportunities across Europe through both managed and franchised deals,” said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “Our conversion-friendly approach allows us to deliver value to our partners through a flexible, cost-efficient process that yields almost immediate results and gives them access to world-class delivery systems as well as our SPG loyalty program, differentiated marketing, and much more.”

Franchise deals are a fundamental part of Starwood’s development strategy, driving nearly 50% of signed hotel deals in Europe last year. The pace of franchise deal signings is expected to continue through 2020 with developers seeing the added value Starwood’s brands deliver to their real estate strategies, particularly in mature markets such as the UK, Germany and France.

Starwood’s mid-market brands build on strong growth momentum
Starwood’s three distinct mid-market brands, Aloft, Four Points by Sheraton and Element, are experiencing unprecedented growth momentum globally. In Europe, the company’s mid-market portfolio is poised to exceed 50% of Starwood’s development pipeline with more than 15 new hotel openings expected across the three brands by the end of 2017.

Aloft will more than double its portfolio in Europe with hotels opening in St. Petersburg and London over the next two years, in addition to two hotels in Germany, opening this summer. Four Points by Sheraton, Starwood’s fastest growing brand will also expand in emerging markets with eight openings planned in Turkey and Russia by 2017. The eco-centric Element brand, introduced to Europe with the opening of Element Frankfurt Airport Hotel last year, will debut in Amsterdam before year-end, and become part of an Aloft and Element dual-hotel development in the historic Tobacco Dock section of East London in 2017.

“The record growth experienced in the last five years in the mid-market segment has set the stage for 2015, where we will see a vigorous expansion in mature and emerging markets” said Michael Wale, President Starwood Hotels & Resorts, Europe, Africa & Middle East. “The increasing demand for conversion and franchise deals from new and existing partners is a strong reflection of Starwood’s powerful network, loyal customer base and commitment to deliver value for owners.”

Starwood Hotels & Resorts to Grow Portfolio by More Than 40 New Hotels and Resorts across Europe in the Next Five Years

Company Aggressively Expands in Turkey with Opening of The St. Regis Istanbul Marking the Entry of the Luxury St. Regis Brand in the Country – Record Year of Signings Driven by Conversion Deals with Accelerated Growth in 2015

Berlin, Germany – 02 March 2015 – From the International Hotel Investment Forum (IHIF) in Berlin, Starwood Hotels & Resorts Worldwide announced it is on track to open more than 40 new hotels and resorts across Europe in the next five years, expanding its portfolio by almost 30% with openings in both fast-growing and established markets. Further underlining its long-term growth strategy, Starwood is set to open five new hotels in Turkey this year, including The St. Regis Istanbul which just opened on March 1st.

St. Regis Istanbul - Facade Rendering

St. Regis Istanbul – Facade Rendering

“2014 was a record year of deal signings for Starwood in Europe with consistent, sustainable high-quality portfolio growth in key European markets and sought-after destinations,” said Simon Turner, President of Global Development for Starwood Hotels & Resorts Worldwide, Inc. “Our growth momentum continues this year with 14 hotels on track to open across Europe and strong owner interest in our nine lifestyle brands, backed by our loyalty program, the collective strength of our global platform and our highly-experienced, local teams.”

2015 opening highlights include:
Five new hotels in Turkey, reaffirming Starwood’s commitment to growth in the country, bringing its portfolio to 15 hotels across seven brands by the end of 2015. Among the openings, is the St. Regis brand launch in Turkey with The St. Regis Istanbul introducing unparalleled luxury and style into the dynamic gateway city. Starwood will also introduce the Four Points by Sheraton brand into the country with two Four Points by Sheraton hotels in Batisehir and in Dudullu, two of Istanbul’s most promising districts. The iconic Sheraton brand will open a hotel in Atasehir, on the Asian side of Istanbul and recently entered the emerging coastal city of Samsun.

Steady growth in Russia with two new Starwood hotels opening in 2015: Sheraton Ufa and a Four Points by Sheraton in Kaluga, marking the entry of the Four Points by Sheraton brand in the country. With six more hotels in the pipeline, Starwood will double its footprint in Russia over the next three years.

Growth momentum in Germany with the launch of the Aloft brand in Stuttgart and Munich this summer, strengthening Starwood’s position in this key European travel market to nearly 30 hotels.

The introduction of the W and Element brands to The Netherlands by year-end with W Amsterdam located in the prestigious Dam square, just steps from the city’s vibrant canal district, and Element Amsterdam, south of the city centre.

Three further additions to the Sheraton brand portfolio in Southern Europe: Entering Romania with the opening of Sheraton Bucharest this fall, a conversion that leverages the brand’s first-mover advantage. The brand will also open the Sheraton Lake Como Hotel, a conversion hotel, overlooking the spectacular Lake Como in Italy, and expand its footprint in Croatia with the Sheraton Dubrovnik Riviera Hotel.

2014 record year for hotel signings in Europe, conversion hotels driving expansion
In 2014 Starwood experienced a record year of deal signings in Europe with almost 60% more signed deals than in the previous year, largely driven by conversion deals. Starwood continues to see increased interest from owners looking to maximize the value of their assets quickly, with many conversion opportunities amidst growing demand coming from the UK, Germany, France and Southern Europe.

Recent conversions such as The St. Regis Moscow Nikolskaya and Excelsior Hotel Gallia, a Luxury Collection Hotel, Milan, have fuelled growth in Starwood’s luxury brand segment, highlighting development interest for strong brands with global selling power. Another key conversion this year is Sheraton Berlin Grand Hotel Esplanade, which marks the launch of the iconic Sheraton brand in Germany’s capital, one of the most important European travel destinations for business and leisure.

“We see many conversion opportunities across Europe through both managed and franchised deals,” said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “Our conversion-friendly approach allows us to deliver value to our partners through a flexible, cost-efficient process that yields almost immediate results and gives them access to world-class delivery systems as well as our SPG loyalty program, differentiated marketing, and much more.”

Franchise deals are a fundamental part of Starwood’s development strategy, driving nearly 50% of signed hotel deals in Europe last year. The pace of franchise deal signings is expected to continue through 2020 with developers seeing the added value Starwood’s brands deliver to their real estate strategies, particularly in mature markets such as the UK, Germany and France.

Starwood’s mid-market brands build on strong growth momentum
Starwood’s three distinct mid-market brands, Aloft, Four Points by Sheraton and Element, are experiencing unprecedented growth momentum globally. In Europe, the company’s mid-market portfolio is poised to exceed 50% of Starwood’s development pipeline with more than 15 new hotel openings expected across the three brands by the end of 2017.

Aloft will more than double its portfolio in Europe with hotels opening in St. Petersburg and London over the next two years, in addition to two hotels in Germany, opening this summer. Four Points by Sheraton, Starwood’s fastest growing brand will also expand in emerging markets with eight openings planned in Turkey and Russia by 2017. The eco-centric Element brand, introduced to Europe with the opening of Element Frankfurt Airport Hotel last year, will debut in Amsterdam before year-end, and become part of an Aloft and Element dual-hotel development in the historic Tobacco Dock section of East London in 2017.

“The record growth experienced in the last five years in the mid-market segment has set the stage for 2015, where we will see a vigorous expansion in mature and emerging markets” said Michael Wale, President Starwood Hotels & Resorts, Europe, Africa & Middle East. “The increasing demand for conversion and franchise deals from new and existing partners is a strong reflection of Starwood’s powerful network, loyal customer base and commitment to deliver value for owners.”

Hilton Worldwide Continues to Lead Industry as World’s Largest and Fastest-growing Hospitality Company in 2014

Unprecedented Development Pipeline, New Brands and First-in-the-Industry Digital Innovation Drive Momentum into 2015

McLean, Virginia, USA – 26 January 2015 – In its first full year after completing one of the most successful initial public offerings in history, Hilton Worldwide announced today that it enters 2015 as the unmatched global hospitality leader by continuing to be: Number 1 in rooms in supply – Number 1 in rooms under construction – Number 1 in development pipeline.

Hilton Worldwide has 12 distinct brands at 4,300 properties that, as a portfolio, drive an industry-leading global RevPAR index premium of 15 percent. They comprise more than 715,000 rooms - more than any other hospitality company - and serve more than 139 million guests annually

Hilton Worldwide has 12 distinct brands at 4,300 properties that, as a portfolio, drive an industry-leading global RevPAR index premium of 15 percent. They comprise more than 715,000 rooms – more than any other hospitality company – and serve more than 139 million guests annually

Hilton Worldwide also continues to lead the industry in net unit growth excluding portfolio acquisitions, with the addition of more than 36,000 rooms in 28 countries and territories in 2014 net of removals. This represents 6 percent growth of overall managed and franchised supply.

Hilton Worldwide has 12 distinct brands at 4,300 properties that, as a portfolio, drive an industry-leading global RevPAR index premium of 15 percent. They comprise more than 715,000 rooms – more than any other hospitality company[iii] – and serve more than 139 million guests annually. In 2014, Hilton Worldwide entered Myanmar, Kazakhstan and Ukraine, expanding the company’s reach to 94 countries and territories around the world.

Hilton Worldwide’s number of rooms under construction globally makes up 18.7 percent of the industry’s total rooms under construction[iv], which is more than four times the company’s current share of open rooms. The company’s pipeline increased by 35,000 guest rooms in 2014 and includes more than 1,350 hotels and nearly 230,000 rooms in 79 countries and territories.

More than half of the rooms in this pipeline are already under construction, and all are in the company’s capital-light management and franchise segment. Including all agvreements approved but not yet signed, Hilton Worldwide’s pipeline totals approximately 245,000 guest rooms, outpacing all other hospitality companies[v].

“Our goal is to serve our guests anywhere in the world, for any lodging need they have,” said Christopher J. Nassetta, president and CEO, Hilton Worldwide. “Our success is reflected in our unprecedented growth and development of new hotels in all areas of the world, as well as launching category-defining brands that owners and guests prefer, driving cutting-edge digital innovation and advancing our extensive corporate responsibility commitments.”

Around the world in 2014, Hilton Worldwide:

Approved more than 500 deals representing more than 80,000 rooms with no portfolio acquisitions or major investments.
Approved more than one deal per day in the Americas.
Increased its U.S. pipeline by nearly 30 percent to nearly 100,000 total rooms, and opened its 100th hotel in Canada.
Grew its pipeline in Asia Pacific by more than 15 percent to more than 60,000 rooms total, and signed an exclusive agreement with Plateno Hotels Group to develop more than 400 Hampton by Hilton hotels in China.
Expanded its pipeline in the Middle East and Africa by more than 20 percent to nearly 25,000 total rooms.
Continued to build its pipeline in Europe with more rooms than any other company[vi] at nearly 30,000 rooms.

Introduction of Two New Brands to Portfolio
In addition to growing its established brands around the world, Hilton Worldwide introduced two new hotel brands, which are both planned to scale to hundreds of hotels in the next five years.

Curio – A Collection by Hilton was unveiled in June 2014 in response to strong interest from customers and owners. It is a brand that includes hotels that retain their unique identity but also deliver the many benefits of Hilton’s system. Curio already has five hotels open with 15 letters of intent signed.

Canopy by Hilton debuted in October 2014 and is redefining the lifestyle segment by creating a more accessible lifestyle brand in terms of its upper upscale price point, distinct amenities and comfortable design in some of the most desirable neighborhoods around the globe. Canopy represents a new hotel concept with high growth potential, a clearly defined guest offering, and a sustainable business model. Canopy has 11 letters of intent signed, and the brand’s first hotel is on track to open in late 2015.

Innovative Digital Hospitality
Hilton Worldwide continues to pioneer innovation in hospitality with the introduction of digital solutions designed to give guests greater choice and control over their stay.

The company’s digital check-in with room selection technology is now available at more than 4,100 hotels worldwide. This was an industry-first deployed at an unprecedented scale. Guests are able to check in and select their exact room from digital floor plans and room lists on their desktop or mobile devices.

Additionally, in late spring of 2015, Hilton HHonors will begin to roll out the ability for members staying at U.S. properties across the Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton brands to simply and securely use their mobile devices as room keys to access their rooms, with the entire global portfolio of brands following soon thereafter.

Brand Achievements
Hilton Worldwide’s portfolio of brands has received more J.D. Power Awards than any other hospitality company, with 34 first place awards since 1999, more than double its closest competitor. The company continued to gain recognition for providing outstanding hospitality in 2014, with Hilton Garden Inn and Homewood Suites both receiving first place awards in their respective categories.

Hilton Worldwide’s brands achieved extensive accomplishments and milestones throughout 2014, including:

Hilton HHonors surpassed 44 million members, who continue to account for more than half of all system room nights.

Waldorf Astoria Hotels & Resorts broke ground on a new property in Beverly Hills and introduced its iconic luxury service to Amsterdam, adding to its portfolio of 26 hotels around the world.

Conrad Hotels & Resorts welcomed guests to the Conrad London St. James, adding to its portfolio of 24 hotels. The brand also enhanced its award-winning Conrad Concierge mobile app with the new and intuitive Conrad Meetings, giving meeting and event planners the ability to research hotel capabilities across all Conrad properties from their mobile devices.

Hilton Hotels & Resorts celebrated its 50th property opening in China, entered Myanmar by opening two hotels within three months and expanded its presence in Makkah in Saudi Arabia.

Doubletree by Hilton opened its 400th property, celebrated its 350 millionth cookie milestone of its signature chocolate chip cookie and opened its 10th hotel in London.

Embassy Suites Hotels celebrated its 30th anniversary and approved almost 20 new properties, a first for the all-suites leader. The brand also debuted a new hotel in Santo Domingo, its first property in the Dominican Republic.

Hilton Garden Inn expanded into China with the opening of its first hotel in Shenzhen, followed by an additional opening in Lijiang City. In addition, the brand is taking an innovative design approach for upcoming projects in Africa with the introduction of a new modular hotel build solution.

Hampton by Hilton was named number one on Entrepreneur magazine’s 36thannual Franchise 500® listfor the fourth time in five years, achieved the milestone of 2,000 hotels worldwide, established a presence in all 50 states in the U.S. with the signing of a deal to build a hotel in Oahu, Hawaii and opened nearly 10,000 rooms globally.

Homewood Suites by Hilton opened its 350th hotel and welcomed guests at its first hotel in Manhattan.

Home2 Suites approved nearly 100 new projects, grew its pipeline by 67 percent and opened its second international location in Canada. Home2 Suites now has 210 hotels and 21,697 rooms opened or in the pipeline.

Hilton Grand Vacations broke ground on a new 418-unit vacation ownership tower at Hilton Hawaiian Village Waikiki Beach Resort, slated for completion in 2017. More than 80 percent of HGV’s six years of interval inventory represents capital-light, fee-for-service agreements.

Commitment to Team Members & Communities
Hilton Worldwide approaches growth opportunities in a responsible and sustainable way as part of its corporate responsibility program, Travel with Purpose. In 2014, the company achieved ISO 50001 certification for energy management across its entire portfolio of hotels, banned the use of sharkfin globally and committed to impacting the lives of one million young people by 2019.

Additional initiatives in 2014 which strengthened the communities where Hilton Worldwide and its Team Members live, work and travel include:

Global Week of Service: The company’s Global Week of Service united Team Members and franchise partners in 86 countries who joined together to participate in more than 3,500 projects designed to address social, economic and environmental needs.

Global Youth Wellbeing Index: Partnering with the Center for Strategic and International Studies and the International Youth Foundation, Hilton Worldwide introduced an impactful new tool, The Global Youth Wellbeing Index, which examines the quality of life for youth in 30 countries. This first-of-its-kind Index meets the need for better youth-related data to assess how young people are faring around the world.

Operation: Opportunity: Hilton Worldwide advanced Operation: Opportunity, its initiative to hire 10,000 veterans, military spouses and dependents by 2018. More than 3,300 veterans across the United States have joined the company at all job levels since the program launched in 2013.