Tag Archives: Hospitality

Luxurious and spacious comfort with fully euqipped kitchens - Serviced apartments of 'The Doorman' in Frankfurt/Germany are waht guests want (Photo: The Doorman)

Investors focus on serviced apartments worldwide – Hybrid class of hiotel industry opens up new market opportunities

Hamburg, Germany – 15 June 2016 – Luxurious and equipped with kitchen & co. – high class serviced apartments such Comfort, residential feel and a little luxury: The success factors of serviced apartments are obvious. Since the (terrific) success of Airbnb with the rental of private apartments, the hybrid hotel class is internationally on the rise. Investors and operators have discovered the fragmented market of boarding properties for themselves. Renowned hotel groups such as Starwood Hotels, Citadines and Adina amplified their portfolio to serviced apartments as tophotelpropjects.com reports.

The Doorman Serviced Apartments Frankfurt am Main

Luxurious and spacious comfort with fully euqipped kitchens – Serviced apartments of ‘The Doorman’ in Frankfurt/Germany are waht guests want (Photo: The Doorman)

With its Element concept – elegant city apartments – Starwood Hotels & Resorts has 40 global projects in the pipeline. The French Citadines group is building currently 24 new properties. Australian Adina Apartments is currently planning six new boarding houses. Europe’s leading hotel group Accor is developing 14 new apartment buildings with Adagio.

The secret of the serviced apartments are excellent concierge services around the clock, such as the new luxury apartment hotel “The Doorman” in Frankfurt. The basic equipment of the apartments includes fully equipped kitchens with modern cooking appliances and luxury furnishings on a high class level. Extensible services on the network should be: cooperation with gyms and wellness and beauty salons, recommendations of selected restaurants and bars in the neighborhood as well as a directory of professional interpreters. Travel services such as limousine services and car rental are understood.

The marketing for serviced apartments opens new ways. The aspiring Novum Hotel Group from Hamburg has a two-way interface to Airbnb in development. In a short term, the groups own serviced apartments in Germany are bookable via their platform at just three percent commission.

Starwood Hotels & Resorts Fuels Innovation with Debut of Starlab in New York’s Garment District

New York City – 03 March 2015 – Starwood Hotels & Resorts Worldwide unveiled Starlab, the company’s new brand innovation studio located in Manhattan’s pioneering Garment District. Design-led with the spirit and agility of a start-up, Starlab brings together a cross-section of the company’s digital, design and luxury brand teams in one urban office for the first time. The 46,000 square foot, bi-level office is an evolution of Starwood’s approach to new style workspaces, following the debuts of the Starwood Experience at the company’s global headquarters in Stamford, CT as well as its former Tribeca-based design center.

Starwood unveils Starlab, the company's new brand innovation studio, bringing together a cross-section of the company's digital, design and luxury brand teams in the heart of Manhattan's Garment District.

Starwood unveils Starlab, the company’s new brand innovation studio, bringing together a cross-section of the company’s digital, design and luxury brand teams in the heart of Manhattan’s Garment District.

“In today’s world, it is more important than ever for our teams to collaborate and think differently about our business,” said Phil McAveety, Chief Brand Officer, Starwood Hotels & Resorts. “Starlab has been designed to easily allow teams to interact and engage across functions in order to create innovative and more personalized experiences for our guests before, during and after each stay.”

Starlab merges Starwood’s high-touch business with high-tech thinking and serves as a creative hub to immerse associates, owners, developers, customers and partners in the company’s latest two- and three-dimensional design work, leading-edge guest technology and unique brand programming. Designed by Starwood’s in-house creative team with VM Architecture Studio PC, StarLab is pursuing LEED certification, reinforcing the company’s commitment to reducing energy use by 20%, water use by 30%, and carbon emissions by 30% by 2020.

High Tech Meets High Touch
Inspired by the rise of social connectivity reshaping global business, Starwood brought digital and social content to the forefront of Starlab’s design. At the office entrance, a smart mirror doubles as a digital display showcasing Starwood’s latest video news, photography and user-generated content. A digital chandelier splays down the internal staircase – part art installation, part news ticker – bringing real time guest twitter comments into the office environment, while five digital feed frames rotate guests’ Instagram posts in a gallery-style space adjacent to the communal dining area.

“Starlab serves as our rally cry for innovation, a proving ground for new ideas, and a way to encourage collaboration among our design, digital and brand teams,” said Mike Tiedy, Senior Vice President, Global Brand Design and Innovation, Starwood Hotels & Resorts. “In addition to creating a dramatic sense of arrival, we used every square foot of real estate available to tell our brand stories in new ways.”

Starlab also houses a Tech Lab to experiment and test the company’s latest digital innovations, such as the recent game-changing introductions of SPG Keyless, allowing travelers to opt out of traditional check-in for a truly mobile guest experience.

New Style Working: Balancing “We” and “Me”
Starlab has been designed to promote cross-functional collisions and foster creativity, which means there are a variety of workspaces that afford more or less privacy for associates, as needed. “Many of the guest trends we’re seeing in our hotels became relevant as we started to design Starlab,” continued Tiedy. “People seek out inspiring spaces to conduct casual meetings, flexible seating to scroll through a tablet presentation or individual work areas that offer some privacy – our associates are no different.”

Individual desks can be personalized for associates to sit, stand or balance on a stability ball, while modular seating areas with banquettes and objects d’art bring smaller groups together to ideate. The Library provides a semi-private space for informal meetings with bleacher-style seating and flexible tables, design boards and projectors; and dining areas, including an outdoor terrace, feature communal tables with flexible seating options.

Starlab has also reinvented the traditional staid conference room with designer suites representing The Luxury Collection, St. Regis, W and Le Méridien brands. For instance, the W Suite channels the brand’s cocktail culture, replacing the conference table with a bar inset with LED lighting that highlights a beverage display, bar stools flanked by smoked bronze mirrors and a revolving “art wall” dedicated to storytelling from W hotels and resorts around the world.

With the opening of Starlab, Starwood has also launched a virtual Starlab, http://www.starlab.tumblr.com, showcasing the innovations and behind-the-scenes creative stories of Starwood teams from around the world.

Edward Scheetz Announces the Launch of Chelsea Hotels – Formerly King & Grove Hotels

New York City – 27 May 2014 – Hotel industry veteran Edward Scheetz is proud to announce the launch of a new hospitality brand, Chelsea Hotels, a re-brand and evolution of the former King & Grove Hotels. Chelsea Hotels includes Hotel Chelsea born 1884, Martha Washington born 1905, McCarren Hotel & Pool born 2011, Ruschmeyer’s born 1952, and Astor Hotel to open in 2016. In a move that supports his vision and strategy for growth, Scheetz enrolled the pioneering design agency Pandiscio Co. to help further develop the unique identities of each property, and to create Chelsea Hotels, a new and powerful brand that unites them.

Hotel Chelsea NYC

Hotel Chelsea NYC

Located in the center of the Chelsea neighborhood at 222 West 23rd Street, Hotel Chelsea, built in 1884, has fostered an intriguing array of creative talents, including Bob Dylan, Virgil Thomson, Patti Smith, Iggy Pop, Viva, Leonard Cohen, Arthur Miller, Janis Joplin, among many others. Revered as a creative and cultural nexus, the Chelsea, built originally as a residential cooperative, quickly became the most culturally significant hotel in the US, catering to a unique and diversified group of people. Hotel Chelsea became New York’s first utopian community that, through its mix of residents from all over the world, creative energy and public spaces, encouraged interaction between all kinds of people from all kinds of backgrounds.

Ed Scheetz (Credit Chris Martin)

Ed Scheetz (Credit Chris Martin)

Chelsea Hotels embodies this spirit and celebrates the authentic communities and individuality of its family of five properties – some with historical significance, others with relatively new construction, all with a different look and feel – tied together with an underlying philosophy and approach to service. Designed to suit the changing needs and moods of the modern traveler, Chelsea Hotels offers superb quality, personalized service, renowned cuisine, exceptional design, and state of the art business and meeting facilities.

“We wanted a name that reflects what we stand for as a brand, and Chelsea Hotels does just that. In the spirit of our most iconic property, Chelsea Hotels welcomes all to become part of a community rooted in culture, creativity and shared experiences,” said Edward Scheetz, CEO of Chelsea Hotels.

The roll out of Chelsea Hotels will begin with this month’s launch of McCarren Hotel and Pool, formerly King & Grove Williamsburg. In late August 2014, King & Grove New York will re-launch under the hotel’s original name Martha Washington. The historic Hotel Chelsea will open in 2015, and a new project, Astor Hotel, will open in 2016. Ruschmeyer’s in Montauk is currently open.

Emaar And Meraas Holding Launch ’Dubai Inn,’ A New Affordable Hotel Brand, To Meet Growing Demand From Global Travellers

Dubai , UAE – 3 July 2013 – Emaar Properties PJSC, the property developer with an impressive portfolio of world-class hospitality assets, and Meraas Holding, a leading Dubai-based development company, have launched a new hotel brand, ‘Dubai Inn’ focused on the affordable segment. The hotels will be located in several locations around the city, further supporting the Dubai Tourism Vision 2020 announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.

Dubai Hills - an Emaar Project

Dubai Hills – an Emaar Project

Announcing the new hotel development strategy, Mohamed Alabbar, Chairman of Emaar Properties, said that the new hotels would be stylishly designed by Emaar to create a new hotel experience that will be highlighted by affordable elegance. “One of the key drivers to achieving the Dubai Tourism Vision 2020, to double the number of annual tourists to 20 million by the turn of the decade, is to offer a wider choice of affordable hotels that appeal to the new generation of travellers,” he said.

Abdulla Al Habbai, Group Chairman of Meraas Holding, said: “Dubai is focused on further strengthening its tourism sector, a key contributor to our economy. Under the guidance of His Highness Sheikh Mohammed, as the city embarks on it ambitious tourism growth strategy, it is important to boost the hospitality sector with more affordable hotels to attract even larger numbers of tourists. We will develop affordable hotels with Emaar, under the new brand, to catalyse the city’s hospitality sector.”

Mr. Alabbar added: “With two-thirds of the world population living within an eight-hour flight from Dubai, the city has tremendous tourism growth potential that must be leveraged through hospitality offerings that meet the requirements of the diverse and changing global traveller profile. Our strategy is to build elegantly designed, high quality affordable hotels in several key locations in the city that will encourage more visitors, particularly short-haul travellers or passengers in transit, for extended stays to explore our city.”

Dubai Inn Concept

Dubai Inn Concept

Today, 5-star hotel rooms account for nearly 62 per cent of the total branded hotel inventory in the city. In the future supply pipeline of over 42,000 hotel rooms in Dubai also, nearly 50 per cent are in the luxury and upper upscale segments.

“The new generation of travellers is more discerning and value-conscious, and it is important that our hospitality sector reflect their needs,” he added. “There is tremendous potential in Dubai for growth in the affordable hotel sector. By creating a robust pipeline of affordable hotels under the Dubai Inn brand, we plan to attract more visitors to our city from the fast-growing markets in the Asia-Pacific, Africa, Europe and the wider Middle East,” said Mr. Alabbar.

“These hotels will also meet the demands of the exhibition and conference sector of the city, which is witnessing unprecedented growth, led by Dubai’s status as a regional business hub and gateway to the wider Middle East and North Africa markets.”

He explained that another key driver for the affordable hotel segment is the ongoing plans to develop a number of world-class theme parks in the city. “Theme parks traditionally attract short-haul leisure seekers that come in family groups, and the central location of Emaar’s Dubai Inn hotels, in close proximity to these leisure attractions will appeal to the visitors.”

According to the Dubai Department of Tourism & Commerce Marketing, the city hosted over 10 million tourists last year, while the Dubai International Airport welcomed more than 58 million passengers. Today, the world’s second busiest airport, Dubai is also one of the few global airline hubs providing non-stop connection to over 220 cities in six continents.

Emirates Airline, Dubai’s own carrier, links the city to over 133 destinations, and carried 34 million passengers in 2012, highlighting the strong potential for Dubai’s tourism and hospitality sector. The growth prospects is further bolstered with the rising popularity of low-cost airlines, with ‘flydubai’ carrying over 5.1 million passengers last year, and linking over 58 destinations.

Mr. Alabbar said that Emaar’s approach complements the Expo 2020 bid by the city. “His Highness Sheikh Mohammed has promised the most memorable World Expo, and outlined a clear infrastructure development roadmap to support the expected 25 million visitors if Dubai wins the bid. We are supporting the Government’s efforts by creating new hotel developments in the affordable sector.”

Boosting the tourism sector of Dubai, Emaar currently owns and operates the 5-star premium Address Hotels + Resorts, which today features five hotels in Dubai. Recording strong occupancy levels of 91 per cent in the first three months of this year, higher than the industry average, these hotels have played a significant role in promoting Dubai to tourists from around the world.

Emaar has also launched the ultra-luxury Armani Hotels & Resorts, with two hotels in its portfolio, the flagship Armani Hotel Dubai, located in Burj Khalifa, and Armani Hotel Milano, in Italy. Most recently, Emaar launched Vida Hotels and Resorts, a stylish boutique hotel brand that meets the demands of the new generation of entrepreneurs and leisure travellers.