Tag Archives: hotel brands

The latest super hotels – Every day a new luxury hotel opens somewhere at the globe

Hamburg, Germany – 12 May 2016 – Due to the fast growing tourism industry more and more top hotels are needed. On average two new hotels or resorts of the leading categories opened every day during the first quarter of this year worldwide. This data has been revealed by TOPHOTELPROJECTS, the specialized service provider in the exchange of cutting-edge information between clients and contractors in the international hotel industry.

Loisaba Lodge in Kenya

Loisaba Lodge in Kenya

Within the next eight months until the end of the year another 1,500 hotels will celebrate their inauguration. In total far more than 1,800 hotels are put into operation internationally. But the sustained boom pressurizes the large hotel chains: On the one hand, the expansion must proceed faster. Which means even more new locations are obtained in a shorter period. On the other hand new employees for the new jobs are needed and have to be educated and trained constantly. Leading hotel groups must occupy the positions in the lower and middle areas of work new several times a year as the world’s leading job portal “Hospitality Leaders” reported.

Among other, one of the new top hotels and resorts is the Loisaba Lodge in Kenya / Africa. Out of the very comfortable tent village you can watch numerous wild animals – as well as from the luxurious infinity pool. In the high-end luxury hotels the newly opened St. Regis Kuala Lumpur is talking point – with generous walk-in closets in every guestroom and an exquisite gourmet restaurant of a known, Japanese three-star chef. The new Four Seasons Abu Dhabi – exclusively located on an island in the Arabian Gulf – privacy is appreciated:: there are separate exuberantly equipped fitness centers for men and women.

Katamama Hotel Bali

Katamama Hotel Bali

One of the highlights of the global hospitality market also includes the new Grand Hyatt in Rio of Janeiro, a true landmark hotel for the Summer Olympics this year, which features among other amenities three restaurants at a worldwide peak level and a “Leading” Spa. In the Katamama Hotel in Bali, a hideaway with just 58 suites, only exclusive on hand-crafted furniture and conveniences of regional craftsmanship find a place. Furthermore the art-loving guests will be inspired with vegan delicacies and a rich offer of fresh juices. In the Maldives the guest can enjoy the endless Indian Ocean with the largest Infinity Pool at the new Amari Havodda resorts on the Gaafu Dhaalu Atoll, a holiday hotel with 120 private beach villas and overwater bungalows.

CitizenM Hotels - Lobby

New lifestyle hotel concepts conquer tourism – ‘Hotel 3.0’ stands out due to innovative design concepts

Hamburg, Germany – 27 August 2015 – New, exciting hotel concepts conquer the market: The number of creative lifestyle and design hotels is increasing. The promising creations include the new brands CitizenM, Moxy, Ruby, W Hotels, Mama Shelter and some more. TOPHOTELPROJECTS, worldwide leading provider for global b2b hotel data, has listed some.

CitizenM Hotels - Lobby

CitizenM Hotels – Lobby

W Hotels (Starwood Hotels) – 38 new building projects among others in the USA, UAE, China and India
Moxy Hotels – 19 new building projects among others in Germany, USA and Norway
Yotel – 7 new building projects in the USA, UAE and Singapore
Soho House – 5 new building projects in the UK, the Netherlands and India
CitizenM Hotels – 4 new building projects in France, UK and China
Ruby Hotels – 1 new building projects in Vienna/Austria
Ace Hotels – 1 new building projects in New Orleans/USA
Mama Shelter – 1 new building projects in Lille/France

Casual style is no longer a unique selling point for new hotel types. Instead a design, which will merge living and working, is in demand. Thus, the new lifestyle hotels are characterized by generous lobbies, where you can lie on couches and sofas while working via the ultra-fast Wifi internet, ordering drinks and snacks at the kiosk. Due to smartphone automation, previous typical hotel operations as annoying as queuing at the reception desk for check-in or check-out are things of the past. Another technical benefit of the “Hotels 3.0” is the Smart TV screens in the rooms, which will offer personal video libraries via the i.e. Netflix app access.

E-mobility is also a feature of the new hotel types: Electric cars provided by cooperation partners can be recharged outside of the hotel. Guests can simply book these cars via smartphone app. A new hotel concept in Germany, which will be presented this autumn, will provide an E-Smart directly upon arrival at the airport or train station. The guest can drive immediately to a business meeting or directly to the hotels. Hotels will be (new) centres of mobility, also with e-bikes and transport bicycles to borrow.

Starwood Hotels & Resorts Strengthens Dubai Portfolio with Debut of Aloft and Element Brands

With 2018 Openings of Aloft and Element, Dubai will be Home to all Nine of Starwood’s Iconic Lifestyle Brands

Dubai, UAE – 04 March 2015 – Starwood Hotels & Resorts Worldwide announced an agreement with wasl hospitality & leisure LLC, a subsidiary of wasl Asset Management Group, to debut the Aloft and Element brands in Dubai. Scheduled to open in 2018, Aloft Dubai Raffa and Element Dubai Raffa will bolster Starwood’s presence in Dubai – the city with the second largest concentration of hotels for the company after New York City. With the debut of both brands in 2018, Dubai will soon be home to all nine of Starwood’s brands.

“We are very excited to introduce the Aloft and Element brands into Dubai, and are delighted to expand Starwood’s successful relationship with wasl hospitality & leisure,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “With the Dubai government promoting mid-scale hotel development ahead of the Dubai World Expo 2020, we believe the timing is right to widen the reach of our signature Aloft and Element experiences, which are revolutionizing the hospitality industry by delivering a modern, urban-style experience at an affordable price.”

“Bringing the Aloft and Element brands to Dubai for the first time is the latest initiative in the long and fruitful relationship that wasl has enjoyed with Starwood Hotels & Resorts,” said HE Hesham Abdullah Al Qassim, CEO wasl Asset Management Group. “wasl is committed to supporting the growth of Dubai’s hospitality sector, particularly in the mid-range segment, which has been identified as being an important area of hotel expansion in the run up to Expo 2020. We are delighted to have partnered in the launch of two new exciting concepts for visitors to the city and look forward to playing a continued role in helping to fulfil Dubai’s vision.”

Aloft Dubai Raffa and Element Dubai Raffa will be built simultaneously and operate as a unique complex offering 165 and 96 rooms, respectively, upon opening in early 2018. Located near Dubai Maritime City — the new development at Port Rashid — the hotels will be conveniently located close to Sheikh Zayed Road and the heart of Dubai’s traditional commercial centre.

Designed to shake up the staid and traditional mid-market hotel sector, Aloft hotels are redefining the category by delivering urban-influenced, modern and vibrant design and a social guest experience at an affordable price point. Aloft Raffa will feature the brand’s signature W XYZ Bar, where guests can mix and mingle over lively music, and Re:fuel by Aloft, the grab and go eatery open 24 hours a day. Other amenities include Re:charge the fully equipped fitness centre and a refreshing outdoor Splash pool. All of Aloft Raffa’s facilities will be accessible to guests of Element Raffa.

Element Raffa marks the debut of Starwood’s trailblazing eco-wise brand in the UAE. Inspired by Westin, Element Hotels provide guests with space to live their lives, offering bright, modern design, green-minded sensibilities and a reimagined extended stay experience, perfect for the traveller who is visiting for a few days or a few weeks.

“The addition of these two new hotels is a testament to the confidence owners have in Starwood and our brands,” said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “The pipeline for our mid-market brands is increasingly robust and we see many opportunities for both new-build hotels and conversions for the brands throughout the Middle East.”

Starwood currently operates nearly 50 hotels and resorts across the Middle East under eight of the company’s nine distinct lifestyle brands including: The Luxury Collection, St. Regis, Sheraton, Westin, W Hotels, Le Méridien, Four Points by Sheraton and Aloft. The company has plans to further expand its portfolio in the region with a pipeline of over 35 hotels due to open by 2017.

Dubai is the company’s second largest market after New York City with 15 operating hotels and six properties in the pipeline, including Aloft Raffa and Element Raffa.

Shimao Group unveils MiniMax Hotel and MiniMax Premier Hotel brands

Shanghai, China – 26 October 2014 – Shimao Group has recently unveiled its novel concept hotel brand, MiniMax Hotel, following the initiation of its proprietary hotel branding program and debut of the first hotel under the proprietary MiniMax brand.

MiniMax Premier Hotel Shanghai

MiniMax Premier Hotel Shanghai

MiniMax Hotel was conceived with a focus on the latest trends and the new generation of consumers who dare to break traditional boundaries, targeting the young adult segment as its customer base. Specifically, MiniMax Hotel — a Mid-end Concept Hotel — targets fashionable young travelers who seek an unconventional travel experience, while MiniMax Premier Hotel — a High-end Concept Hotel — targets the segment seeking a high-quality hotel experience that stretches beyond the boundaries of the expected. The MiniMax Hotel overturns all traditional hotel concepts, combining the highest in quality with the most innovative of ideas, to offer a pleasurable experience incorporating an interactive, bold and exploring spirit.

“One of our core values is innovation, and we focus on being forward thinking in our exploration for new ideas across the hospitality ecosystem. MiniMax Hotel has identified the precise demographic that it seeks to target, and focuses on experiential services that not only meet the expectations of that demographic but also serve to create new ones. The hotel is expected to form novel hotel consumption habits and models,” said Robin Shen,VP of Shimao group and GM of Shimao Hotels and Resorts.

With a focus on “Mini” as the core design concept, MiniMax Hotel has created a high-end hotel brand incorporating natural and simple elements that differentiate it from traditional luxury hotels with sophisticated facilities that require huge investment but offer a low ROI. The hotel stands out among its peers across the Chinese hospitality sector by reinventing the concept of what a hotel should be through the hotel’s high level of personalization in design.

Taking into account the dependence of today’s young consumers on smart systems, social media and e-commerce platforms, MiniMax Hotel integrates the end-to-end booking process through to the confirmation of the reservation with social networking and shopping into an interactive platform that allows for comprehensive interactive communication with the guest.

MiniMax Hotel uses its unique green concept to create ten game-changing innovations, including providing in-room air quality consistent with that found in a U.S. national park, a solar-assisted hot water system, a building infrastructure that provides an acoustically and visually pleasing environment, the “deep sleep” system, the low-alkaline potable water system and fully smart rooms. The hotel has been granted two stars according to China’s Ministry of Construction’s Green Building Evaluation Standard as well as the US LEED Silver certification, making the MiniMax the first hotel in China to receive both certifications.

As the world’s first MiniMax Hotel, MiniMax Hotel Shanghai Songjiang will grandly open its doors for business in December of 2014.

The Winners of the Top 10 Hotel Brands – Hilton grows most strongly even before Holiday Inn

Hamburg, Germany – 24 September 2013 – The ten largest hotel brands are in the move: with more than 10,000 new hotel rooms Hilton has the strongest growth, which is even higher as the growth of the industry leader Holiday Inn/Holiday Inn Express with just 7,700 new hotel rooms. This data has been revealed by a current analysis of TOPHOTELPROJECTS, the worldwide leading provider of global b2b hotel data.

Hotel Logos

Holiday Inn/Holiday Inn Express by InterContinental Hotels Group (IHG) remains at the first place of the ten largest hotel brands in the world with a large distance. Follower Best Western grows as quick as Holiday Inn – 4,700 hotel rooms arise internationally but with currently 311,000 existing hotel rooms Best Western is clearly behind the first place.

Hilton, the large and strong brand by the same named US hotel company (which will be brought back to the stock exchange in 2014) is going to pass the brand Comfort Inns & Suites by Choice Hotel and it will reduce the distance to Marriott. Hilton Worldwide is the second largest hotel group so far and therefore is ahead of Marriott International and just a bit behind IHG. A second hotel brand by Hilton which is growing also very strong is Hampton Inn by Hilton.

Place – Hotel Brand – Hotel Group – new hotel rooms at hotel construction projects – number of existing hotel rooms /hotels
1 – Holiday Inn/Holiday Inn Express – IHG – +7,719 rooms/23 – 424,612/3,392
2 – Best Western – Best Western – +4,775/30 – 311,611/4,024
3 – Marriott – Marriott Int. – +7,050/53 – 204,917/558
4 – Comfort Inns & Suites – Choice Hotels Int. – +196/1 – 194,262/2,509
5 – Hilton – Hilton Worldwide – +10,098/60 – 191,199/551
6 – Hampton Inn by Hilton – Hilton Worldwide – +3,901/29 – 184,765/1,880
7 – Ibis/Ibis Style/Ibis Budget – Accor – +1,978/18 – 182,496/1,667
8 – Home Inns – Home Inns – 0/0 – 164,325/1,438
9 – Sheraton – Starwood Hotels – +5,574/25 – 14,784/427
10 – Days Inn of America – Wyndham Hotel Group – 0/0 – 147,808/1,826
(Source: tophotelprojects.com/MKG Hospitality)