Tag Archives: Sheraton

Starwood Strengthens Footprint in UAE with the Launch of Sheraton Grand Hotel, Dubai

Prime property on Sheikh Zayed Road draws on the 36 year legacy of the Sheraton brand in the UAE

Dubai, UAE – 28 April 2015 – Starwood Hotels & Resorts Worldwide has opened the Sheraton Grand Hotel, Dubai. Developed in conjunction with the Abdulsalam Alrafi Group, this hotel signifies the first new-build for Sheraton in Dubai in more than 30 years. Located at forefront of Dubai’s most prominent thoroughfare, the hotel connects guests to the heart of the booming business district and the city’s main tourist attractions—ensuring that the property will become a local landmark.

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A towering beacon of 54 stories, the Sheraton Grand Hotel launches as part of a three-tower, mixed-use development that features a comprehensive business centre, a rooftop swimming pool, three restaurant and lounge concepts, and signature offerings like the Shine Spa for Sheraton™, the state-of-the-art Sheraton Fitness®, and a Sheraton Club.

“We are thrilled to build on the brand’s proud heritage in the region as we open the sixth Sheraton in the Emirates and the first new build in Dubai in more than 30 years” said Michael Wale President, Starwood Hotels & Resorts, Europe, Africa, and Middle East. “The Sheraton Grand Dubai highlights our commitment to the region and to our development pipeline as we strive to grow our portfolio by 75% in the Middle East by 2017.”

Strategically situated on Sheikh Zayed Road, the property is conveniently located within walking distance of the Dubai Metro station, a central railway terminus which offers travellers easy connections to a variety of destinations—including Dubai International Airport, the Dubai International Financial Centre, Dubai World Trade Center, as well as the iconic Dubai Mall and Burj Khalifa leisure attractions.

“Drawing on its expertise in bringing people together, Sheraton provides an opportunity for guests to experience the best of their destination with a like-minded community of travelers” said Elena Mendez, Vice President, Sheraton, Westin and SSB brands in Europe, Africa and Middle East. “The Sheraton Grand Hotel aims to deliver dedicated authentic experiences to the Dubai’s bustling business and social scene for global explorers and UAE residents alike.”

The Sheraton Grand Hotel boasts a range of accommodation options with 416 luxurious guest rooms and 58 suites—including two Presidential Suites – as well as 180 premium serviced apartments, which range from one to three bedrooms, and offer a separate entrance to the main hotel lobby.

On the 52nd floor, the 1,000 m2 Shine Spa offers nine spacious and separate-gender treatment rooms, and one couples suite – for the ultimate in relaxation and rejuvenation. The Shine Spa also features a sauna and steam room, an ice fountain, an indoor vitality pool, as well as a relaxation area overlooking Dubai’s landmarks.

Starwood Hotels & Resorts Expands Presence in Germany’s Capital with Sheraton Berlin Grand Hotel Esplanade

The World-Renowned Sheraton Brand Debuts in Berlin with 394-room Hotel

Berlin, Germany – 27 January 2015 – Starwood Hotels & Resorts Worldwide announced that it is expanding its footprint in Germany with the signing of the Sheraton Berlin Grand Hotel Esplanade. The franchise agreement with Esplanade Operation GmbH, a subsidiary of Host Hotels & Resorts’ European joint venture, marks the conversion of the existing Grand Hotel Esplanade to a Sheraton hotel. The hotel continues to be operated by Event Hotel Group, which also holds a minority interest in the property.

Grand Hotel Esplanade in Berlin

Grand Hotel Esplanade in Berlin

“We look forward to partnering with Esplanade Operation GmbH on this major conversion as we launch our iconic Sheraton brand in a vibrant metropolis such as Berlin. Furthermore, we are delighted to strengthen our collaboration with Event Hotel Group which also operates our other hotel in the city, The Westin Grand, Berlin,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Becoming the 11th Sheraton in Germany, we are confident that Sheraton Berlin Grand Hotel Esplanade will reinforce the brand’s position as an unparalleled global leader in the hospitality sector.”

“We are excited to extend our partnership with Starwood in Europe by converting this historic hotel to a Sheraton property under a franchise agreement,” said James F. Risoleo, Executive Vice President and Managing Director, Europe of Host Hotels & Resorts. “We believe in the power of the Sheraton brand as well as in Starwood’s global expertise and systems. Together with Starwood and Event Hotel Group, this winning combination will create substantial value for this hotel.”

The 394-room Sheraton Berlin Grand Hotel Esplanade has an all-day dining restaurant and a German-specialty restaurant, as well as Harry’s New York Bar and a lobby bar. Other facilities include a swimming pool and 12 meeting rooms.

Over the next several months, the hotel will unveil the Sheraton brand’s signature offerings including a Sheraton Club lounge, Link@SheratonSM experienced with Microsoft where guests can come together to meet, connect and relax, and the revolutionary health and fitness program, Sheraton Fitness.

“There are many conversion opportunities for new Starwood hotels throughout Europe in both established and emerging destinations, through both managed and franchised deals,” said Bart Carnahan, Senior Vice President, Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Berlin is the gateway to Central and Eastern Europe and this signing underscores our commitment to growth in the region.”

One of the world’s most eclectic and cosmopolitan cities, Berlin is layered in history with many famed cultural attractions to discover. Sheraton Berlin Grand Hotel Esplanade is located close to the Kurfürstendamm shopping area and Potsdamer Platz entertainment district and is only 600 metres from Berlin’s picturesque Tiergarten Park. The Nollendorfplatz underground railway station is a convenient 10-minute walk from the hotel.

Starwood currently has 26 hotels in Germany, representing six of its nine lifestyle brands – The Luxury Collection, Sheraton, Westin, Le Méridien, Four Points by Sheraton and Element. The Sheraton Berlin Grand Hotel Esplanade is the eleventh Sheraton hotel in Germany, joining The Westin Grand Berlin in the German capital. The company recently introduced its trailblazing Element brand with a landmark opening in the Frankfurt International Airport and is set to debut the innovative Aloft brand in Munich and Stuttgart in 2015.

Starwood Hotels Makes Landmark Debut in Tajikistan

Sheraton Dushanbe Hotel Boasts Ideal Location just five minutes from Dushanbe International Airport

Dushanbe,Tajikistan – 08 January 2015 – Powering ahead in dynamic markets worldwide, Starwood Hotels & Resorts Worldwide announced it has entered Tajikistan with the opening of Sheraton Dushanbe Hotel. Owned by CJSC CHL International, a subsidiary of CHL Limited (BSE:CHL), Sheraton Dushanbe Hotel boasts a central location within Tajikistan’s capital city and features 148 rooms, state-of-the-art meeting facilities, three restaurants and all of the Sheraton brand’s signature amenities and services.

Sheraton Dushanbe Hotel - Room

Sheraton Dushanbe Hotel – Room

“We are thrilled to mark Starwood’s entry into Tajikistan with the launch of our iconic Sheraton brand in Dushanbe, in partnership with CJSC CHL International,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa & Middle East. “Sheraton Dushanbe Hotel brings to the city a new level of upper-upscale luxury and supports the development of Tajikistan as a new travel destination.”

“This landmark opening in Tajikistan highlights the Sheraton brand’s long legacy of reaching new markets first and building meaningful relationships with owners and developers,” said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts. “Sheraton Dushanbe Hotel will serve as a gathering spot for both travelers and area residents and enhance the global appeal of Tajikistan’s capital city.”

Mr. Gagan Malhotra, Executive Director, CHL Limited, commented: “We are delighted to partner with Starwood Hotels & Resorts through our locally based subsidiary CJSC CHL International, and to introduce the internationally acknowledged Sheraton brand to Tajikistan. We believe that this partnership will have a great impact on the development of the hospitality sector in Dushanbe, add a new landmark to the city, and will also set a new benchmark for quality of service.”

Strategically located just five minutes from Dushanbe International Airport, the new Sheraton offers easy access to the city’s central business district, government offices and embassies. Nearby attractions include the National Museum of Ancient Art, National Palace, Victory Park, Botanical Garden and several traditional tea houses. All guestrooms, including the top-floor Presidential Suite, boast the all-white Sheraton Sweet Sleeper® bed, Shine Spa for Sheraton™ bath amenities, a 42″ screen LCD television, in-room safe, well-designed work station and high-speed Internet.

Sheraton Dushanbe Hotel features a variety of dining options including inAzia, where guests can choose among a variety of dishes from Vietnam, Thailand, China, Indonesia and Japan. Grill@48 offers regional barbeque favorites including kebabs, mixed grills and a comprehensive choice of fresh seafood and meats. Zaitoun Restaurant offers all-day dining and a diverse choice of cuisines including Italian, French, Spanish, Greek, Turkish and Lebanese. Guests can play billiards and darts or watch televised sports at Soho Bar, while enjoying delightful food and drinks in the company of fellow travelers. At the Link@Sheraton® Café experienced with Microsoft® located in the lobby, guests can stay connected with free Wi-Fi and sample a selection of highly-rated wines as part of Sheraton Social Hour, the brand’s signature, premium wine program.

An ideal venue for high-profile conferences, corporate events and galas, Sheraton Dushanbe Hotel provides more than 18,000 square feet of function space, including a grand ballroom with panoramic city views, a multi-purpose hall, six meeting rooms and an expansive outdoor terrace. A complimentary breakfast, all-day snacks and a variety of beverage options are available at the Sheraton Club Lounge – a rooftop space complete with a private meeting room.

Starwood Hotels Finishes 2014 Strong with 74 Openings and Fifth Straight Year of Increased Deal Signings

Leading High-End Hotel Operator Expands Global Portfolio with Balanced Growth in Mature and Emerging Markets

Starwood Preferred Guest ProgramStamford, Connecticut, USA – 06 January 2015 – Starwood Hotels & Resorts Worldwide today announced it opened 74 new hotels in 2014, representing approximately 15,000 rooms in 26 countries. The company also signed 175 new hotel management and franchise agreements in 2014, a 15% increase over the prior year, marking the fifth consecutive year of increased signings and the most new deals in one year since 2007. Starwood anticipates another year of solid growth in both mature and emerging markets in 2015, fueled by hotel openings and high-quality deal signings.

“With more than 1,200 hotels in 100 countries, we’re on the frontlines of global change and continue to see increasing demand for innovative, design-led brands, playing to Starwood’s strength,” said Frits van Paasschen, President and CEO of Starwood Hotels & Resorts Worldwide, Inc. “Our nine lifestyle brands continue to attract owners as does our loyalty program, Starwood Preferred Guest, which brings high-value guests to our hotels from around the world, driving more than half of our occupancy on any given night.”

Hotel Opening Momentum Continues
Building on its strong signing year, Starwood continues to grow in all corners of the world across all of the segments where it operates with plans to reach the following milestones in 2015:

300th hotel in Asia Pacific and China
150th hotel in China (with all nine brands represented)
90th hotel in Africa and the Middle East
175th Luxury hotel
750th Upper Upscale hotel
300th Mid-Market hotel

“Our balanced growth approach continued in 2014 with consistent, organic signings across all nine of our brands,” said Simon Turner, President of Global Development for Starwood Hotels & Resorts Worldwide, Inc. “Looking ahead, emerging markets remain a focus for us, but recovering economic conditions and increased availability of financing have also led to strong growth in North America and Europe.”

Turner continued: “North America accounted for more than one third of our signings last year, and the availability of new construction lending resulted in a more than 50% increase in new-build hotel signings over the previous year. Globally, we renewed or extended 76 of our existing agreements with owners in 2014, underscoring the strength of our brands, loyalty program, operating teams, and systems. We remain focused on working with the right partners, on the right properties, in the right places, and our agile development approach allows us to adapt our growth strategies based on specific geographies and brand needs for both new development and conversion projects either managed or franchised.”

Starwood Widens its Lead in Luxury
With one of the fastest growing luxury portfolios under its St. Regis, The Luxury Collection and W brands, Starwood is lengthening its lead in luxury hospitality. Building on its base of more than 170 of the world’s most beautiful and iconic hotel experiences, Starwood expects to open more than 25 luxury hotels over the next two years adding to the 12 new luxury hotels which debuted last year. This pace continues to accelerate to meet increasing demand for luxury in all corners of the world.

In 2014, W Bogota marked the brand’s entry into Colombia, while The Luxury Collection brand added seven new hotels to its portfolio including La Posada de Santa Fe in New Mexico, Excelsior Hotel Gallia in Milan and The Castle Hotel in Dalian, China. In 2015, Starwood is on track to add more than 10 luxury hotels to its portfolio, including St. Regis hotels in Istanbul, Macao, Dubai and Mumbai, The Luxury Collection properties in Nanjing, China; San Antonio, Texas; and Broumana, Lebanon, and W openings in Amsterdam, Netherlands and Goa, India.

Demand Accelerates for Upper Upscale Brands
Starwood opened 27 hotels across its Sheraton, Le Méridien and Westin brands last year, with over 150 under active development. The iconic Sheraton brand, on track to open its 500th hotel in 2016, continues to serve as a growth leader for Starwood and pave the way for the further development of all of Starwood’s brands in fast growing markets. This year, the brand will debut in Samoa and Romania and re-enter Iraq, following last year’s launch in Tajikistan. Sheraton accounts for nearly 40% of all Starwood hotels in Asia Pacific and is leading Starwood’s growth in Africa, where the brand will open six more hotels by 2018.

Le Méridien opened flagship hotels in Chicago – Oakbrook, Bahrain, and Bangkok in 2014, and signed 18 new deals, a meaningful increase over the previous year. Building on this momentum, in 2015, the brand will open more new hotels than in any other year since Starwood acquired Le Méridien in 2005. The brand continues to expand in established markets primarily through conversions, while also extending its reach in emerging markets, with openings planned for India, Bangladesh and Bhutan this year.

Westin opened its 200th hotel worldwide in 2014 and demand continues to rise driven in part by the phenomenal success of its distinctive wellness positioning. In 2015, Westin will open its 125th hotel in North America and its 50th hotel in Asia. The brand will also debut in Qatar with the opening of The Westin Doha Hotel & Spa – the brand’s fourth hotel in the Middle East.

Mid-Market Brands Drive Pipeline Growth
Starwood’s mid-market segment continues to gain considerable momentum, with 35 openings and 100 new deals signed in 2014 across the Four Points by Sheraton, Aloft and Element brands. The segment accounts for approximately 40% of Starwood’s global growth pipeline and will comprise nearly half of the company’s new hotel openings in 2015, amid rising demand for strong global brands at an affordable price point in both major metro and secondary markets around the world.

Four Points by Sheraton signed 50 new hotel deals in 2014, the most in company history, and will surpass 200 hotels in 2015, with more than 25 planned hotel openings this year. The ‘best for business’ Four Points brand boasts Starwood’s second largest and fastest growing development pipeline, fueled by its widespread, global appeal to guests and flexible development options.

Aloft Hotels signed 31 new deals in 2014, the most signings in one year since 2008. Designed for the next generation of travelers, Aloft will cross the 100th hotel milestone in 2015 and expand its portfolio in Greater China to ten hotels by year end. Aloft will also enter numerous new markets this year, including both Munich and Stuttgart, Germany.

Starwood’s eco brand, Element Hotels, signed 19 deals in 2014 and is on track to triple its portfolio by 2017. On the heels of opening its first hotel outside of North America in Frankfurt, Germany, Element will open its first hotel in China in 2015 followed by new hotels in London, Amsterdam, Boston and Philadelphia, signifying the global appeal of this brand.

Starwood Hotels & Resorts to Launch Four Points by Sheraton Brand in Turkey

Scheduled to Open in Late 2014, Four Points by Sheraton Istanbul Dudullu will Mark the First Starwood Hotel on the Asian Side of Istanbul

Istanbul, Turkey – 12 September 2014 – Starwood Hotels & Resorts Worldwide announced the signing of Four Points by Sheraton Istanbul Dudullu, a franchise agreement with Ever Group. The new-build hotel, scheduled to open at the end of 2014, will mark the entry of the Four Points by Sheraton brand into Turkey and will be the first Starwood hotel to open on the Asian side of Istanbul.

Sheraton Logo

“We are very happy, once again, to be working with Starwood on a second Four Points by Sheraton hotel in Istanbul and Turkey, said Selen Ersü, Ever Group Chairman and CEO. “Four Points by Sheraton Istanbul Dudullu will provide us with a great opportunity to strengthen our presence in a prime location in Istanbul. Dudullu is the industrial heart of the Istanbul Asia Region and covers three million square metres of industrial area, offering great potential for business development.”

“We are delighted to reinforce our collaboration with Ever Group, Selen’s passion for the tourism industry and Turkish football clubs makes him a perfect partner to introduce the first Four Points by Sheraton hotel in Turkey,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The hotel will mark Starwood’s entry into the Asian side of Istanbul and become an ideal leisure spot to watch the most exciting sporting events while enjoying a fine selection of local brews.”

Located in IMES, Turkey’s largest industrial area in Dudullu, Four Points by Sheraton Istanbul Dudullu will be a 20 minute drive from Sabiha Gokcen Airport with direct access to the Trans-European Motorway (TEM) and the Bosporus Bridge. The 182-room property will be one of the largest hotels on the Asian side of Istanbul, providing a convenient business option for the 1,000-plus companies in its surrounding area.

Part of a multi-use complex and adjacent to a large wholesale store, Four Points by Sheraton Istanbul Dudullu will have an all-day dining restaurant, bar and fitness centre. Event facilities will include four meeting rooms and three small boardrooms.

The hotel features all of the brand’s defining elements including the Four Comfort Bed™ and free bottled water in all rooms and suites, complimentary Wi-Fi in all public areas, an energising breakfast and local beers with Best Brews™, helping guests start and end the day right.

The interior design of the hotel has been awarded to Kreatif Mimarlik, a renowned Turkish consultancy with extensive hotel design experience including Sheraton Atakoy in Istanbul, as well as upcoming Sheraton hotels in Samsun and Istanbul’s Atasehir district.

“Responding to the demand for affordable yet innovative lodging options is core to our development strategy,” said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “Four Points by Sheraton has one of the strongest pipelines in Starwood’s global portfolio and offers a compelling blend of comfort, style and affordability, making it increasingly attractive for owners and developers,” he said.

There are currently 10 Starwood hotels representing five brands, in operation across Turkey, of which four are located in Istanbul: Sheraton Istanbul Maslak Hotel, Sheraton Istanbul Atakoy Hotel, W Istanbul, and Le Méridien Istanbul Etiler. In the first quarter of 2015, Starwood will debut the St. Regis brand in Turkey with The St. Regis Istanbul. In 2015, the company will also open Sheraton Istanbul Atasehir on the Asian side of the city, as well as enter the emerging coastal city of Samsun with Sheraton Samsun Hotel. Starwood will grow the Four Points by Sheraton brand in Turkey in 2015 with the new Four Points by Sheraton Istanbul Batisehir Hotel, another franchise project with Ever Group.

Sheraton Hotels & Resorts Anticipates Record-Breaking Growth over the Next 12 Months

The Global Hotel Icon will open 35 Hotels, Putting it on Track to Reach its 500th Hotel Milestone in 2016 – Building on its ‘First in Market’ Legacy, Sheraton is Set to Debut in Samoa, Tajikistan and Kazakhstan and Return to Iraq

Seattle, USA – March 11th, 2014 – Starwood Hotels & Resorts Worldwide today announced from the Sheraton Hotels General Manager Summit in Seattle that its largest and most global brand is poised for record-breaking growth over the next 12 months with 35 new hotels expected to open. Nearly half of the new Sheraton hotels will open in China, widening Starwood’s lead as the largest upper-upscale global hotel operator in Asia Pacific. Enhancing its reputation as a global powerhouse, Sheraton will also enter numerous new markets including Samoa, Tajikistan and Kazakhstan, and return to Iraq.

Sheraton Hotels & Resorts“Sheraton continues to grow at a phenomenal pace by leveraging its first-mover advantage in markets across the globe,” said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. “Asia Pacific continues to drive the brand’s future pipeline growth, but we are also experiencing strong demand in other emerging markets including Eastern Europe and the Middle East. In addition, the resounding success of our brand-wide revitalization and multi-billion dollar investment to enhance the brand over the past several years has led to a growing number of conversion opportunities in more mature markets.”

Demand for Sheraton Surges across Asia Pacific
After topping 100 hotels in Asia Pacific in 2013, Sheraton continues to build momentum in the region with 23 openings expected over the next 12 months. Sheraton will open approximately one hotel every three weeks in China alone, reflecting the brand’s aggressive growth primarily in the country’s secondary and tertiary markets. The brand will launch in Wuhan, Shaoxing, Nanchang, Zhengzhou, and Qingdao, while adding its third hotel in Beijing and fifth in Shanghai. More than 13 additional Sheraton hotels are slated to open in China by 2017.

Sheraton is also gaining momentum in India, where it will add three additional hotels to its portfolio over the course of this year and 2015, with openings slated for Bengaluru, Noida and Chandigarh. In addition, the global powerhouse will enter several other new markets in Asia Pacific in the next 12 months including New Caledonia, Samoa and Sri Lanka.

Sheraton Expands Footprint in Diverse Emerging Markets
Sheraton will add two new hotels in key emerging markets across Europe over the next 12 months. Openings will include Sheraton Rostov-On-Don Hotel in Russia and the Sheraton Ismayilli Resort & Spa in Azerbaijan. Last month, Sheraton opened Sheraton Zurich Hotel, marking the brand’s second hotel in the financial capital of Switzerland.

In the Middle East, Sheraton will open seven new hotels, increasing its portfolio to 23 hotels by February 2015. Highlights include the Sheraton brand’s debut in both Kazakhstan and Tajikistan, and its return to Iraq with the opening of Sheraton Dohuk Hotel in 2014, followed by Sheraton Erbil Hotel in early 2015. Other openings include the brand’s fourth hotel in Saudi Arabia (Sheraton Medina Hotel) and fifth in Dubai – the 660-room Sheraton Dubai Tower Sheikh Zayed Road Hotel.

In Africa, Sheraton continues to strengthen Starwood’s position as a leading global hotel operator with new hotels slated to open in Mauritania, Guinea and South Sudan by 2017. These recent signings increase the Sheraton pipeline in Africa to six new hotels.

“Sheraton is truly a global pioneer with a long legacy of reaching new markets first and building meaningful relationships with owners and developers,” said Simon Turner, President of Global Development for Starwood. “The result is that Sheraton is leading Starwood’s global pipeline growth and creating opportunities for the further development of all our brands in diverse markets worldwide.”

Starwood Gains Momentum in the Americas
Within Latin America, Brazil is one of Starwood’s most promising growth markets as the country accelerates infrastructure development ahead of the 2014 FIFA World Cup and 2016 Summer Olympics. This year, Sheraton will open its seventh hotel in Brazil — Sheraton Reserva do Paiva Hotel and Convention Center, following last year’s opening of Sheraton da Bahia Hotel in Salvador, Brazil. Next month, Sheraton will mark its return to the Dominican Republic with the opening of Sheraton Santo Domingo Hotel, ideally located on Avenida George Washington, the city’s luxurious waterfront avenue lined with palm trees and casinos.

Starwood Hotels & Resorts Accelerates Expansion in Australia and the Pacific with Six New Openings in 2014

Vigorous Growth Will be Fuelled by the Iconic Sheraton Brand, as well as by a Strategic Industry Alliance between Starwood Preferred Guest and Virgin Australia

Sydney, Australia – February 21st, 2014 – Starwood Hotels & Resorts Worldwide announced at the Asia Pacific Incentives and Meetings Expos (AIME) that it plans to forge ahead with expansion in Australia and the Pacific, opening six new hotels and resorts this year. Reflecting strong demand in the region, the vigorous growth will be fuelled by Sheraton, Starwood’s largest and most global brand, as well as by a dynamic travel industry partnership between Starwood Preferred Guest (SPG), Starwood’s innovative loyalty program, and Virgin Australia.

Starwood_New_LogoWithin this region, Starwood is targeting both established markets, such as Australia; and increasingly popular resort destinations, including Fiji, Samoa and New Caledonia. The six new properties to open in 2014 include Sheraton Melbourne Hotel and Four Points by Sheraton Brisbane in Australia; Sheraton Resort & Spa, Tokoriki Island, Fiji; Sheraton New Caledonia Deva Resort & Spa; Sheraton Samoa Aggie Grey’s Resort and Sheraton Samoa Aggie Grey’s Hotel.

“We are embarking on a milestone year for Starwood’s growth and development in the Pacific,” said Sean Hunt, Regional Vice President, Pacific, Starwood Hotels & Resorts. “I am confident that the strength of our brands, especially Sheraton, will fulfil robust demand for upper-upscale hospitality offerings in Australia, the region’s mature market, as well as in emerging resort isles – providing a range of excellent facilities for both business and leisure travellers.”

Starwood currently operates 14 hotels in the Pacific region, with nine hotels in Australia, including Sheraton on the Park in Sydney; The Westin Sydney; The Westin Melbourne; Sheraton Mirage Resort & Spa, Gold Coast; Sheraton Mirage Port Douglas Resort; and Sheraton Noosa Resort & Spa. In addition, there are three hotels in Fiji and two in New Caledonia. At year-end 2014, the company expects to have 20 operating hotels and resorts. In addition, The Westin Perth is in the pipeline for 2017 openings.

Strong Demand for Iconic Sheraton Brand
Among Starwood’s portfolio of nine unique lifestyle brands, Sheraton in particular plays a leading role in maintaining the firm’s premier position in the region. The iconic brand currently operates six hotels in the Pacific; by the end of 2014, Sheraton will nearly double its presence in the region with five openings. Last year, the Sheraton brand celebrated its 100th hotel in Asia Pacific, and the brand anticipates the achievement of its 500th global hotel milestone by 2016.

Lack of supply presents pent-up demand for lodging in Australia
Australia presents significant growth opportunities for Starwood in 2014. The hospitality landscape is characterized by a lack of new supply, even in the face of steady demand growth. Sheraton Melbourne will mark the Sheraton brand’s return to the city after nearly a decade. Located at the Paris end of the CBD, the hotel will feature 174 well-appointed guest rooms; a bistro-style signature restaurant; The Terrace Bar; a heated indoor pool; a well-equipped Business Centre and over 650 square metres of meeting spaces. Sheraton Melbourne provides guests with the brand’s signature amenities, including the Sheraton Sweet Sleeper® Bed, Link@Sheraton(SM) experienced with Microsoft® for seamless connectivity, the Sheraton Fitness Programmed by Core® Performance programme, a heated indoor pool, and signature spa.

In time for the G20 Summit, which will take place in Brisbane this November, Four Points by Sheraton Brisbane will open in March, marking the first internationally branded property to enter the Brisbane CBD market in over ten years. A new-build property, the 246-room hotel will offer uncomplicated comforts that are big on value. In addition to state-of-the-art meeting rooms, a fully-equipped gym and an all-day dining restaurant and casual cafe/bar, Four Points by Sheraton Brisbane will feature the brand’s Simple Pleasures(SM) — a great night’s sleep in a Four Points Signature Bed, free bottled water daily and High Speed Internet Access.

“Australia is benefitting from record low supply and the global travel revolution, with continued increase in domestic travel and a robust outlook for international visitors led by the growing number of Chinese travellers,” says Matthew Fry, Senior Vice President, Acquisitions & Development, Asia Pacific, Starwood Hotels & Resorts. “Starwood’s powerful network, global booking platforms and loyal customer base enable developers and investors to capitalize on this upswing in development.”

Dynamic Upmarket Resort Portfolio
Starwood is leveraging the popularity of the Pacific islands among increasingly affluent global travellers, with the openings of Sheraton Resort & Spa, Tokoriki Island, Fiji and Sheraton New Caledonia Deva Resort & Spa this year. Sheraton will also debut in Samoa, marking the introduction of the first international hospitality brand to the market, through the recently signed management agreement of Sheraton Samoa Aggie Grey’s Resort and Sheraton Samoa Aggie Grey’s Hotel.

Situated five minutes from the airport on the island of Upolu’s western coast, Sheraton Samoa Aggie Grey’s Resort will feature 1,000 metres of white sand beachfront and ocean views from the comfort of 140 guest rooms and suites. The resort, which is expected to be re-launched by mid-2014, will also offer tennis courts, a large outdoor fantasy pool, multiple restaurants and bars, and two well-equipped meeting spaces. Additionally, the resort will have easy access to a full-service casino and nearby golf courses.

Also on Upolu, Sheraton Samoa Aggie Grey’s Hotel will house 198 guest rooms and suites on a waterfront location in Apia, Samoa’s commercial hub and capital. The property will cater to a range of events, from intimate executive meetings to large social gatherings. In addition to signature amenities, the resort will provide a restaurant and bar, a large outdoor fantasy pool, pool bar and will be located in close proximity to a full-service casino.

Nestled within Fiji’s idyllic Mamanuca group, Sheraton Resort & Spa, Tokoriki Island, Fiji will enhance Starwood’s already solid positioning in Fiji, complementing the existing Sheraton Denarau Villas, Sheraton Fiji Resort and The Westin Denarau Island Resort & Spa Fiji. The resort, scheduled to open in March 2014, will feature 101 guest rooms, an outdoor swimming pool, a “Gold Class” style theatre/cinema accommodating up to 50 guests, three distinctive dining venues, a modern day spa and several state-of-the-art function spaces.

With a distinctive Melanesian-French flavour amidst natural splendour, the new build Sheraton New Caledonia Deva Resort & Spa will open on New Caledonia’s Grande Terre in July 2014. The 180-room resort will boast two large meeting spaces and a house reef that offers spectacular diving and snorkelling opportunities. Guests can also partake in many aquatic and land sports, join ocean or river excursions, and hike on lush trails, among other recreational pursuits.

All properties will feature Sheraton signature amenities, including Sheraton Fitness Programmed by Core Performance; Link@Sheraton experience with Microsoft; and the Sheraton Sweet Sleeper Bed, LCD flat panel television and generous work spaces in each guest room.