Tag Archives: Starwood Hotels & Resorts Worldwide

Luxurious and spacious comfort with fully euqipped kitchens - Serviced apartments of 'The Doorman' in Frankfurt/Germany are waht guests want (Photo: The Doorman)

Investors focus on serviced apartments worldwide – Hybrid class of hiotel industry opens up new market opportunities

Hamburg, Germany – 15 June 2016 – Luxurious and equipped with kitchen & co. – high class serviced apartments such Comfort, residential feel and a little luxury: The success factors of serviced apartments are obvious. Since the (terrific) success of Airbnb with the rental of private apartments, the hybrid hotel class is internationally on the rise. Investors and operators have discovered the fragmented market of boarding properties for themselves. Renowned hotel groups such as Starwood Hotels, Citadines and Adina amplified their portfolio to serviced apartments as tophotelpropjects.com reports.

The Doorman Serviced Apartments Frankfurt am Main

Luxurious and spacious comfort with fully euqipped kitchens – Serviced apartments of ‘The Doorman’ in Frankfurt/Germany are waht guests want (Photo: The Doorman)

With its Element concept – elegant city apartments – Starwood Hotels & Resorts has 40 global projects in the pipeline. The French Citadines group is building currently 24 new properties. Australian Adina Apartments is currently planning six new boarding houses. Europe’s leading hotel group Accor is developing 14 new apartment buildings with Adagio.

The secret of the serviced apartments are excellent concierge services around the clock, such as the new luxury apartment hotel “The Doorman” in Frankfurt. The basic equipment of the apartments includes fully equipped kitchens with modern cooking appliances and luxury furnishings on a high class level. Extensible services on the network should be: cooperation with gyms and wellness and beauty salons, recommendations of selected restaurants and bars in the neighborhood as well as a directory of professional interpreters. Travel services such as limousine services and car rental are understood.

The marketing for serviced apartments opens new ways. The aspiring Novum Hotel Group from Hamburg has a two-way interface to Airbnb in development. In a short term, the groups own serviced apartments in Germany are bookable via their platform at just three percent commission.

Starwood Hotels & Resorts Fuels Innovation with Debut of Starlab in New York’s Garment District

New York City – 03 March 2015 – Starwood Hotels & Resorts Worldwide unveiled Starlab, the company’s new brand innovation studio located in Manhattan’s pioneering Garment District. Design-led with the spirit and agility of a start-up, Starlab brings together a cross-section of the company’s digital, design and luxury brand teams in one urban office for the first time. The 46,000 square foot, bi-level office is an evolution of Starwood’s approach to new style workspaces, following the debuts of the Starwood Experience at the company’s global headquarters in Stamford, CT as well as its former Tribeca-based design center.

Starwood unveils Starlab, the company's new brand innovation studio, bringing together a cross-section of the company's digital, design and luxury brand teams in the heart of Manhattan's Garment District.

Starwood unveils Starlab, the company’s new brand innovation studio, bringing together a cross-section of the company’s digital, design and luxury brand teams in the heart of Manhattan’s Garment District.

“In today’s world, it is more important than ever for our teams to collaborate and think differently about our business,” said Phil McAveety, Chief Brand Officer, Starwood Hotels & Resorts. “Starlab has been designed to easily allow teams to interact and engage across functions in order to create innovative and more personalized experiences for our guests before, during and after each stay.”

Starlab merges Starwood’s high-touch business with high-tech thinking and serves as a creative hub to immerse associates, owners, developers, customers and partners in the company’s latest two- and three-dimensional design work, leading-edge guest technology and unique brand programming. Designed by Starwood’s in-house creative team with VM Architecture Studio PC, StarLab is pursuing LEED certification, reinforcing the company’s commitment to reducing energy use by 20%, water use by 30%, and carbon emissions by 30% by 2020.

High Tech Meets High Touch
Inspired by the rise of social connectivity reshaping global business, Starwood brought digital and social content to the forefront of Starlab’s design. At the office entrance, a smart mirror doubles as a digital display showcasing Starwood’s latest video news, photography and user-generated content. A digital chandelier splays down the internal staircase – part art installation, part news ticker – bringing real time guest twitter comments into the office environment, while five digital feed frames rotate guests’ Instagram posts in a gallery-style space adjacent to the communal dining area.

“Starlab serves as our rally cry for innovation, a proving ground for new ideas, and a way to encourage collaboration among our design, digital and brand teams,” said Mike Tiedy, Senior Vice President, Global Brand Design and Innovation, Starwood Hotels & Resorts. “In addition to creating a dramatic sense of arrival, we used every square foot of real estate available to tell our brand stories in new ways.”

Starlab also houses a Tech Lab to experiment and test the company’s latest digital innovations, such as the recent game-changing introductions of SPG Keyless, allowing travelers to opt out of traditional check-in for a truly mobile guest experience.

New Style Working: Balancing “We” and “Me”
Starlab has been designed to promote cross-functional collisions and foster creativity, which means there are a variety of workspaces that afford more or less privacy for associates, as needed. “Many of the guest trends we’re seeing in our hotels became relevant as we started to design Starlab,” continued Tiedy. “People seek out inspiring spaces to conduct casual meetings, flexible seating to scroll through a tablet presentation or individual work areas that offer some privacy – our associates are no different.”

Individual desks can be personalized for associates to sit, stand or balance on a stability ball, while modular seating areas with banquettes and objects d’art bring smaller groups together to ideate. The Library provides a semi-private space for informal meetings with bleacher-style seating and flexible tables, design boards and projectors; and dining areas, including an outdoor terrace, feature communal tables with flexible seating options.

Starlab has also reinvented the traditional staid conference room with designer suites representing The Luxury Collection, St. Regis, W and Le Méridien brands. For instance, the W Suite channels the brand’s cocktail culture, replacing the conference table with a bar inset with LED lighting that highlights a beverage display, bar stools flanked by smoked bronze mirrors and a revolving “art wall” dedicated to storytelling from W hotels and resorts around the world.

With the opening of Starlab, Starwood has also launched a virtual Starlab, http://www.starlab.tumblr.com, showcasing the innovations and behind-the-scenes creative stories of Starwood teams from around the world.

Starwood Hotels Accelerates Growth in North America

Company to Surpass 600th Hotel Milestone in North America in 2015 Following 23 Openings and 64 Signings in 2014

Starwood Hotels & ResortsStamford, Connecticut, USA – 23 January 2015 – Starwood Hotels & Resorts Worldwide today announced that it expects another year of accelerated growth in North America, where it will surpass the 600th hotel milestone in the next two months. The company’s growth is being driven by the rapid expansion of its Specialty Select Brands, the continued growth of its Upper Upscale brands and increased demand for luxury hotel offerings. In 2014, Starwood opened 23 new hotels and signed 64 new hotel deals in North America, a 23% signings increase over the previous year and the most deals signed in one year since before the global economic crisis.

“North America remains one of Starwood’s most important global markets accounting for approximately 50% of our global portfolio and a third of our hotel openings in 2014, and we expect strong growth trends to continue this year,” said Simon Turner, President of Global Development for Starwood Hotels & Resorts Worldwide, Inc. “The ongoing economic recovery and increased availability of financing are creating favorable conditions, contributing to strong growth across all three segments of our business and a notable surge in demand for new-build hotels, which comprised 81% of our North America signings in 2014.”

“We are experiencing robust growth across all nine of our globally admired lifestyle brands, both for new build projects and the repositioning of existing assets,” said Allison Reid, Senior Vice President of North America Development for Starwood Hotels & Resorts Worldwide, Inc. “We highly value our relationships with our owners and franchisees, and continue to see strong interest from partners looking to leverage Starwood’s powerful brands and network, global booking platforms and loyal customer base.”

Starwood’s Specialty Select Brands to Open 200th Hotel in North America in 2015
Starwood’s Specialty Select brands – Four Points by Sheraton, Aloft and Element – continue to lead the company’s growth in North America and will surpass the 200th hotel milestone in 2015. Last year, Starwood signed 53 deals in this segment in North America, marking the fifth straight year of increased deal signings, accounting for 83% of all of Starwood’s signings in North America in 2014.

Boasting the second largest global pipeline among all of Starwood brands, Four Points by Sheraton is on track to open its 125th hotel in North America this year. The “best for business” Four Points brand anticipates over 15 hotel openings in the region in 2015, including debuts in Las Vegas, Coral Gables, and Raleigh. Other key openings will include Four Points by Sheraton New York Downtown – the brand’s fourth hotel in New York City and Four Points by Sheraton Houston-Katy – its fourth hotel in Houston. Four Points by Sheraton signed 17 new deals in North America in 2014, the most in one year since 2007.

Designed for the next generation of travelers, Starwood’s Aloft brand will reach the 75th milestone in North America in 2015. The leading-edge brand will open an adaptive re-use project in Sunnyvale, CA, later this year, on the heels of two adaptive re-use openings in 2014 – Aloft Tampa Downtown and Aloft Detroit at the David Whitney. This year, Aloft will debut in 12 new cities including New Orleans, Durham and Sarasota, while expanding its portfolio in the New York City metropolitan area with the openings of Aloft Manhattan-Downtown and Aloft Long Island City. Aloft Hotels signed 22 deals in North America in 2014, more than any other Starwood brand in the region and the most signings in one year since 2008.

Starwood’s trailblazing eco-wise Element brand will reach the 15th hotel milestone in North America this year, with the addition of four new hotels, including debuts in several new markets such as Bozeman, MT; and Fargo, ND. Element will also open its second hotel in Miami (Element Miami Doral) and its second in Canada (Element Vancouver Metrotown). Element is on track to triple its global portfolio by 2017, fueled by the signings of 14 more deals in North America last year, the most in one year since its launch, including a deal for the brand’s first adaptive re-use project, opening in Moline, Illinois in 2017.

Demand is also on the rise for dual-branded Aloft and Element projects in cities across North America. Aloft and Element Boston Waterfront will both debut by early 2016, followed by Aloft and Element Fort Lauderdale and Aloft and Element Redmond in 2017.

Starwood’s Upper Upscale and Luxury Brands Continue to Grow to Meet Demand
Starwood’s large portfolio of upper-upscale hotels under its Sheraton, Westin and Le Méridien flags is poised for another year of sustained growth in North America. In 2014, Starwood signed deals to open nine new upper upscale hotels in the region in the next three years.

Starwood will expand the North American footprint of its Le Méridien brand with this year’s debut in Columbus, on the heels of last year’s openings in Charlotte, Indianapolis, New Orleans and greater Chicago after a record year of signings in 2013. Westin Hotels will reach the 125th hotel milestone in North America in 2015, fueled by the phenomenal success of its distinctive wellness positioning. This year, Westin will open hotels in Jekyll Island, GA; Austin, TX; Denver, CO; and San Jose, CA.

On track to open its 500th hotel worldwide in 2016, Sheraton Hotels, which continues to boast Starwood’s largest development pipeline – and the largest pipeline in its history – will add four new hotels to its North American portfolio in the next two years, nearly all of which will be new-builds. This year, the global powerhouse will open hotels in McKinney, TX and Mesa, AZ, and break ground in Georgetown, TX, coupled with strong and growing interest from owners and developers for both conversion and new build hotel opportunities throughout North America.

Starwood continues to widen its global lead in the luxury segment and boasts one of the strongest North American luxury portfolios in the industry, with more than 50 luxury hotels in the region under its St. Regis, W Hotels and Luxury Collection brands.

Following the complete renovation of The St. Regis New York, the brand will unveil the renovation of its iconic St. Regis Monarch Beach Resort later this year. The Luxury Collection will open three properties in the region in the next year, including this year’s opening of The St. Anthony, a Luxury Collection Hotel, San Antonio. W continues to re-create its famed cutting-edge experience for guests with hotel renovations in Los Angeles, Fort Lauderdale, Montreal, Seattle, San Francisco, South Beach and Times Square, New York.

Starwood Hotels Makes Landmark Debut in Tajikistan

Sheraton Dushanbe Hotel Boasts Ideal Location just five minutes from Dushanbe International Airport

Dushanbe,Tajikistan – 08 January 2015 – Powering ahead in dynamic markets worldwide, Starwood Hotels & Resorts Worldwide announced it has entered Tajikistan with the opening of Sheraton Dushanbe Hotel. Owned by CJSC CHL International, a subsidiary of CHL Limited (BSE:CHL), Sheraton Dushanbe Hotel boasts a central location within Tajikistan’s capital city and features 148 rooms, state-of-the-art meeting facilities, three restaurants and all of the Sheraton brand’s signature amenities and services.

Sheraton Dushanbe Hotel - Room

Sheraton Dushanbe Hotel – Room

“We are thrilled to mark Starwood’s entry into Tajikistan with the launch of our iconic Sheraton brand in Dushanbe, in partnership with CJSC CHL International,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa & Middle East. “Sheraton Dushanbe Hotel brings to the city a new level of upper-upscale luxury and supports the development of Tajikistan as a new travel destination.”

“This landmark opening in Tajikistan highlights the Sheraton brand’s long legacy of reaching new markets first and building meaningful relationships with owners and developers,” said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts. “Sheraton Dushanbe Hotel will serve as a gathering spot for both travelers and area residents and enhance the global appeal of Tajikistan’s capital city.”

Mr. Gagan Malhotra, Executive Director, CHL Limited, commented: “We are delighted to partner with Starwood Hotels & Resorts through our locally based subsidiary CJSC CHL International, and to introduce the internationally acknowledged Sheraton brand to Tajikistan. We believe that this partnership will have a great impact on the development of the hospitality sector in Dushanbe, add a new landmark to the city, and will also set a new benchmark for quality of service.”

Strategically located just five minutes from Dushanbe International Airport, the new Sheraton offers easy access to the city’s central business district, government offices and embassies. Nearby attractions include the National Museum of Ancient Art, National Palace, Victory Park, Botanical Garden and several traditional tea houses. All guestrooms, including the top-floor Presidential Suite, boast the all-white Sheraton Sweet Sleeper® bed, Shine Spa for Sheraton™ bath amenities, a 42″ screen LCD television, in-room safe, well-designed work station and high-speed Internet.

Sheraton Dushanbe Hotel features a variety of dining options including inAzia, where guests can choose among a variety of dishes from Vietnam, Thailand, China, Indonesia and Japan. Grill@48 offers regional barbeque favorites including kebabs, mixed grills and a comprehensive choice of fresh seafood and meats. Zaitoun Restaurant offers all-day dining and a diverse choice of cuisines including Italian, French, Spanish, Greek, Turkish and Lebanese. Guests can play billiards and darts or watch televised sports at Soho Bar, while enjoying delightful food and drinks in the company of fellow travelers. At the Link@Sheraton® Café experienced with Microsoft® located in the lobby, guests can stay connected with free Wi-Fi and sample a selection of highly-rated wines as part of Sheraton Social Hour, the brand’s signature, premium wine program.

An ideal venue for high-profile conferences, corporate events and galas, Sheraton Dushanbe Hotel provides more than 18,000 square feet of function space, including a grand ballroom with panoramic city views, a multi-purpose hall, six meeting rooms and an expansive outdoor terrace. A complimentary breakfast, all-day snacks and a variety of beverage options are available at the Sheraton Club Lounge – a rooftop space complete with a private meeting room.

Starwood Hotels Finishes 2014 Strong with 74 Openings and Fifth Straight Year of Increased Deal Signings

Leading High-End Hotel Operator Expands Global Portfolio with Balanced Growth in Mature and Emerging Markets

Starwood Preferred Guest ProgramStamford, Connecticut, USA – 06 January 2015 – Starwood Hotels & Resorts Worldwide today announced it opened 74 new hotels in 2014, representing approximately 15,000 rooms in 26 countries. The company also signed 175 new hotel management and franchise agreements in 2014, a 15% increase over the prior year, marking the fifth consecutive year of increased signings and the most new deals in one year since 2007. Starwood anticipates another year of solid growth in both mature and emerging markets in 2015, fueled by hotel openings and high-quality deal signings.

“With more than 1,200 hotels in 100 countries, we’re on the frontlines of global change and continue to see increasing demand for innovative, design-led brands, playing to Starwood’s strength,” said Frits van Paasschen, President and CEO of Starwood Hotels & Resorts Worldwide, Inc. “Our nine lifestyle brands continue to attract owners as does our loyalty program, Starwood Preferred Guest, which brings high-value guests to our hotels from around the world, driving more than half of our occupancy on any given night.”

Hotel Opening Momentum Continues
Building on its strong signing year, Starwood continues to grow in all corners of the world across all of the segments where it operates with plans to reach the following milestones in 2015:

300th hotel in Asia Pacific and China
150th hotel in China (with all nine brands represented)
90th hotel in Africa and the Middle East
175th Luxury hotel
750th Upper Upscale hotel
300th Mid-Market hotel

“Our balanced growth approach continued in 2014 with consistent, organic signings across all nine of our brands,” said Simon Turner, President of Global Development for Starwood Hotels & Resorts Worldwide, Inc. “Looking ahead, emerging markets remain a focus for us, but recovering economic conditions and increased availability of financing have also led to strong growth in North America and Europe.”

Turner continued: “North America accounted for more than one third of our signings last year, and the availability of new construction lending resulted in a more than 50% increase in new-build hotel signings over the previous year. Globally, we renewed or extended 76 of our existing agreements with owners in 2014, underscoring the strength of our brands, loyalty program, operating teams, and systems. We remain focused on working with the right partners, on the right properties, in the right places, and our agile development approach allows us to adapt our growth strategies based on specific geographies and brand needs for both new development and conversion projects either managed or franchised.”

Starwood Widens its Lead in Luxury
With one of the fastest growing luxury portfolios under its St. Regis, The Luxury Collection and W brands, Starwood is lengthening its lead in luxury hospitality. Building on its base of more than 170 of the world’s most beautiful and iconic hotel experiences, Starwood expects to open more than 25 luxury hotels over the next two years adding to the 12 new luxury hotels which debuted last year. This pace continues to accelerate to meet increasing demand for luxury in all corners of the world.

In 2014, W Bogota marked the brand’s entry into Colombia, while The Luxury Collection brand added seven new hotels to its portfolio including La Posada de Santa Fe in New Mexico, Excelsior Hotel Gallia in Milan and The Castle Hotel in Dalian, China. In 2015, Starwood is on track to add more than 10 luxury hotels to its portfolio, including St. Regis hotels in Istanbul, Macao, Dubai and Mumbai, The Luxury Collection properties in Nanjing, China; San Antonio, Texas; and Broumana, Lebanon, and W openings in Amsterdam, Netherlands and Goa, India.

Demand Accelerates for Upper Upscale Brands
Starwood opened 27 hotels across its Sheraton, Le Méridien and Westin brands last year, with over 150 under active development. The iconic Sheraton brand, on track to open its 500th hotel in 2016, continues to serve as a growth leader for Starwood and pave the way for the further development of all of Starwood’s brands in fast growing markets. This year, the brand will debut in Samoa and Romania and re-enter Iraq, following last year’s launch in Tajikistan. Sheraton accounts for nearly 40% of all Starwood hotels in Asia Pacific and is leading Starwood’s growth in Africa, where the brand will open six more hotels by 2018.

Le Méridien opened flagship hotels in Chicago – Oakbrook, Bahrain, and Bangkok in 2014, and signed 18 new deals, a meaningful increase over the previous year. Building on this momentum, in 2015, the brand will open more new hotels than in any other year since Starwood acquired Le Méridien in 2005. The brand continues to expand in established markets primarily through conversions, while also extending its reach in emerging markets, with openings planned for India, Bangladesh and Bhutan this year.

Westin opened its 200th hotel worldwide in 2014 and demand continues to rise driven in part by the phenomenal success of its distinctive wellness positioning. In 2015, Westin will open its 125th hotel in North America and its 50th hotel in Asia. The brand will also debut in Qatar with the opening of The Westin Doha Hotel & Spa – the brand’s fourth hotel in the Middle East.

Mid-Market Brands Drive Pipeline Growth
Starwood’s mid-market segment continues to gain considerable momentum, with 35 openings and 100 new deals signed in 2014 across the Four Points by Sheraton, Aloft and Element brands. The segment accounts for approximately 40% of Starwood’s global growth pipeline and will comprise nearly half of the company’s new hotel openings in 2015, amid rising demand for strong global brands at an affordable price point in both major metro and secondary markets around the world.

Four Points by Sheraton signed 50 new hotel deals in 2014, the most in company history, and will surpass 200 hotels in 2015, with more than 25 planned hotel openings this year. The ‘best for business’ Four Points brand boasts Starwood’s second largest and fastest growing development pipeline, fueled by its widespread, global appeal to guests and flexible development options.

Aloft Hotels signed 31 new deals in 2014, the most signings in one year since 2008. Designed for the next generation of travelers, Aloft will cross the 100th hotel milestone in 2015 and expand its portfolio in Greater China to ten hotels by year end. Aloft will also enter numerous new markets this year, including both Munich and Stuttgart, Germany.

Starwood’s eco brand, Element Hotels, signed 19 deals in 2014 and is on track to triple its portfolio by 2017. On the heels of opening its first hotel outside of North America in Frankfurt, Germany, Element will open its first hotel in China in 2015 followed by new hotels in London, Amsterdam, Boston and Philadelphia, signifying the global appeal of this brand.

Starwood Hotels’ Leading-Edge Aloft Brand Makes Debut in Detroit

Bringing new Life to a City Landmark, Aloft Detroit at The David Whitney Delivers Urban Design, a Vibrant Social Scene and Live Performances by Emerging Artists

Detroit – 18 December 2014 – Starwood Hotels & Resorts Worldwide today announced the launch of its game-changing Aloft brand in Detroit, following the completion of an adaptive re-use project that has transformed the historic David Whitney building. Located at One Park Avenue, Aloft Detroit at The David Whitney features 136 spacious, loft-like rooms, forward-thinking design and an energetic, social atmosphere – all at an affordable price point. The hotel is owned and developed by Whitey Partners, LLC, a joint venture between The Roxbury Group and VOS Hospitality, the lifestyle/boutique division of Trans Inns Management, Inc.

Aloft Detroit at The David Whitney

Aloft Detroit at The David Whitney

“We are thrilled to open Aloft in the iconic David Whitney Building as part of Detroit’s ongoing downtown renaissance and expect that the hotel will appeal to next generation travelers and area professionals with its distinctive design aesthetic and live music offerings,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “On track to open its 100th hotel next year, Aloft is enjoying phenomenal success due to accelerating demand in markets worldwide.”

Listed on the National Historic Register, the David Whitney building was built in 1915 to anchor the northern end of the Grand Circus Park shopping district. The adaptive re-use project restored the decorative exterior elements that were removed in 1959, as well as the four-story lobby with glass atrium, while thoroughly renovating all floors of the building. Aloft Detroit at The David Whitney is walking distance to Comerica Park, the Arts & Entertainment District and Detroit Opera House, and convenient to Ford Field, Fox Theatre, Joe Louis Arena, several casinos, and the headquarters of General Motors, Ford Motor Company and other Fortune 500 companies.

“This project marks another important step forward for Detroit by restoring the grandeur of the David Whitney building, while simultaneously introducing one of Starwood’s most innovative brands to the city’s downtown,” said Daniel Vosotas, CEO of Trans Inns. “The new Aloft hotel presents an exciting option for travelers in pursuit of stylish, high-caliber lodging.”

Amenities at Aloft Detroit at The David Whitney include the brand’s signature W XYZ® bar with live music performances by emerging artists, a 24-hour fitness center and 6,670 square feet of flexible meeting space. The hotel’s bright and airy guestrooms feature the ultra-comfortable signature Aloft bed, Bliss® Bath amenities, a 42-inch LCD television and a plug & play station for electronics.

The Aloft brand’s innovative and exclusive initiatives set it apart. Aloft Hotels, the tech-forward, innovation hub for millennial-minded travelers, recently announced the appointment of A.L.O. as the hotel brand’s first Botlr™ (robotic butler) at its Cupertino property. This forward thinking innovation makes Aloft the first major hotel brand to hire a robot for both front and back of house duties. Additionally, every Aloft Hotel around the world offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ bars.

With 100 hotels open now and coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design.

Le Meridien Debuts in the Big Easy with the Opening of Le Meridien New Orleans

Newly Transformed Hotel Unveils $29 Million Renovation of Public Spaces, Restaurant and Bars, Guestrooms, and Expanded Meeting Space

New Orleans – 18 December 2014 – Starwood Hotels & Resorts Worldwide today unveiled Le Méridien New Orleans, following a comprehensive $29 million transformation. The newly renovated hotel features 410 fully redesigned guestrooms, including 22 suites; three new food and beverage outlets, including a new destination restaurant; and the addition of 1,600 square feet of flexible meeting and event space.

Le Méridien New Orleans - Room

Le Méridien New Orleans – Room

“Le Méridien is experiencing strong growth momentum in North America, and New Orleans has long been on our short list of dynamic U.S. cities that share in our brand passions for the arts, culture and cuisine,” said Brian Povinelli, Global Brand Leader, Le Méridien and Westin. “Le Méridien New Orleans will provide a unique experience for creative and curious minded travelers as we help them unlock the destination through locally influenced design, programming and food and beverage.”

The renovation of Le Méridien New Orleans is taking place in two phases, with the first round completion including the full-scale renovation of all 410 guestrooms and respective corridors. Throughout the hotel, the design incorporates lines and grids inspired by the cartography and geography of New Orleans as seen from an aerial perspective. The design also features patterns and textures influenced by cultural and architectural elements, creating discovery moments for guests at every turn.

Le Méridien New Orleans also features the signature Le Méridien Hub™, a social gathering place that further builds on the brand’s award-winning arrival experience, offering guests and locals a coffeehouse environment by day and a wine-inspired setting by night. An essential element of Le Méridien Hub, Longitude 90 bar invites guests to sip on carefully brewed cups of illy® coffee by a Master Barista, engage over Le Méridien Sparkling cocktails and indulge in succulent éclairs.

“Watching our hotel go through such a significant transition over the past few months has been an exciting journey,” said John Thompson, General Manager of Le Méridien New Orleans. “Today is an important day as we finally open our doors as Le Méridien. We look forward to helping our guests unlock this unique destination through a redefined, contemporary experience.”

LMNO, the hotel’s new destination restaurant, is open for dinner service each evening, beginning tonight. With Executive Chef Mauricio Gutierrez at the helm, the restaurant offers New American fare infused with global flavours and a menu that provides a new perspective on local cuisine. The restaurant offers a dinner menu with select menu items available for lunch at Longitude 90.

Renovations completed on the second floor include 1,600 square feet of new, flexible meeting for a total of 20,000 square feet of meeting and event space as well as the addition of a new breakfast restaurant, Marché. As part of Le Méridien signature breakfast, guests receive a fresh start each morning with complimentary Eye Opener shots. These shots combine unconventional ingredient pairings and local flavours to awaken taste buds.

The final phase of the hotel transformation will include a redesigned front desk and porte-cochere valet entrance, the enhancement of existing meeting space and a landscaped palm garden that incorporates an art component and outdoor seating for guests and private events. A grand opening celebration is scheduled for March 2015.

Centrally located on Poydras Street, Le Méridien New Orleans is adjacent to the Arts District and just a few blocks from the jazz clubs, restaurants and night clubs of the world-famous French Quarter. Nearby attractions include Harrah’s Casino, the Warehouse District, Contemporary Arts Center, Ogden Museum of Southern Art, Outlet Collection at Riverwalk and the French Market.